a screenshot of vismeapp creating a meme Reel

[fomayof928@mowline]

three examples of Sprout Social using its own social media manager to act as a spokesperson for its brand on Instagram Reels
An added bonus to this is that social media managers’ appearances help build stronger personal connections between the brand and its customers over time.

Video memes
Memes, of course, still are trending on Instagram. Brands are remixing usa b2b leads meme Reels with trending audio and putting their own spin on funny clips or pop culture references to be relevant to their brand and audience like Visme did.

Remember to align your meme content with brand values while still showing the lighter side of your business. When done right, it can get lots of positive engagement when you’re conscious to position your brand as relatable and culturally aware.

Instagram post trends for 2024
Just because Reels are trending on Instagram doesn’t mean static posts are dead. If you look at your feed, a good 25-30% is likely still are image, video and carousel posts.

Instagram has also rolled out a small but decent update in this area. You can now add audio to static posts to make them more engaging.

Brands continue to use Instagram posts in unique, creative ways. Here are some noteworthy trends to watch and try this year:

Photo dump
This Instagram post trend is specific to carousels. The photo dump involves sharing a series of images that may seem candid and unrelated at first glance but collectively convey a story or a theme.