Influencer spotlight: Corporate Erin
Posted: Wed Jan 22, 2025 6:01 am
The reaction to the campaign was overwhelmingly positive, japan b2b leads with influencers, creators and internet culture commentators weighing in on its significance. TikTok user @BlakelyThonton said, “This is the most culturally relevant thing Reformation has ever done. Any brand that exists right now must create an emotional reason for being…[Lewinsky] is the perfect vessel for a message about workplace power dynamics.”
The initial post announcing the campaign received more than 39,000 likes on Instagram and almost 17,000 views on TikTok. According to Sprout Social Listening data from February 26 to March 11, 2024, the launch was so iconic, it has a 100% positive sentiment rate. Even the brand relished the success of the campaign’s launch in an Instagram Carousel, where it reposted some of the best fan reactions.
The play: The ingenuity of Reformation’s partnership with Lewinsky is how well it speaks to the specific issues their audience cares about. In an era where many brands are shying away from the political limelight, brands can still use influencer marketing to make their values known. Just be careful to work with influencers who have a high “approval rating” with your audience.
Though not technically an influencer marketing brand deal or campaign, we are so inspired by the humor, satire and realness Corporate Erin brings to her social presence, we decided to include her in the lineup.
Her humor is a spot-on impression of the pitfalls of corporate culture—including corporate jargon, unrealistic expectations of employees and atrocious work-life balance.
The initial post announcing the campaign received more than 39,000 likes on Instagram and almost 17,000 views on TikTok. According to Sprout Social Listening data from February 26 to March 11, 2024, the launch was so iconic, it has a 100% positive sentiment rate. Even the brand relished the success of the campaign’s launch in an Instagram Carousel, where it reposted some of the best fan reactions.
The play: The ingenuity of Reformation’s partnership with Lewinsky is how well it speaks to the specific issues their audience cares about. In an era where many brands are shying away from the political limelight, brands can still use influencer marketing to make their values known. Just be careful to work with influencers who have a high “approval rating” with your audience.
Though not technically an influencer marketing brand deal or campaign, we are so inspired by the humor, satire and realness Corporate Erin brings to her social presence, we decided to include her in the lineup.
Her humor is a spot-on impression of the pitfalls of corporate culture—including corporate jargon, unrealistic expectations of employees and atrocious work-life balance.