Marketing automation, what is it?
Posted: Wed Jan 22, 2025 4:12 am
Marketing automation is the process of leveraging software to automate repetitive marketing tasks. Marketers (especially inbound marketers ) use these software to help generate leads,
often through integrations with CRMs and Customer Data Platforms. They also use these platforms to automate and personalize marketing messages and content. But this is just the most generic definition. If you want to know more about what marketing automation is, keep reading!
The largest acquisition of a marketing automation vendor came in 2018 when Adobe acquired Marketo for $4.75 billion. Oracle and Salesforce have also made notable marketing automation acquisitions in recent years. The weight loss email list global marketing automation market size is expected to reach $8.42 billion by 2027, according to a report by ResearchAndMarkets.com .
Marketing automation vision
Marketing automation is tools that make marketers more efficient. Its purpose is to streamline and scale lead management and other marketing activities to generate more revenue, according to Andrea Lechner-Becker , Chief Marketing Officer at LeadMD .
"That's the definition and that's what it's supposed to do, but it doesn't actually happen without the proper training, strategy and implementation."
An example of marketing automation software in use : an automated email that is sent to a user based on their behavior and that has been set up in advance by marketers within the marketing automation platform.
For example, you can remind a visitor to your website about items in their abandoned cart or send an automated welcome email to your newsletter subscribers.
often through integrations with CRMs and Customer Data Platforms. They also use these platforms to automate and personalize marketing messages and content. But this is just the most generic definition. If you want to know more about what marketing automation is, keep reading!
The largest acquisition of a marketing automation vendor came in 2018 when Adobe acquired Marketo for $4.75 billion. Oracle and Salesforce have also made notable marketing automation acquisitions in recent years. The weight loss email list global marketing automation market size is expected to reach $8.42 billion by 2027, according to a report by ResearchAndMarkets.com .
Marketing automation vision
Marketing automation is tools that make marketers more efficient. Its purpose is to streamline and scale lead management and other marketing activities to generate more revenue, according to Andrea Lechner-Becker , Chief Marketing Officer at LeadMD .
"That's the definition and that's what it's supposed to do, but it doesn't actually happen without the proper training, strategy and implementation."
An example of marketing automation software in use : an automated email that is sent to a user based on their behavior and that has been set up in advance by marketers within the marketing automation platform.
For example, you can remind a visitor to your website about items in their abandoned cart or send an automated welcome email to your newsletter subscribers.