In addition, the administrator and masters should have information about:
Posted: Wed Jan 22, 2025 3:33 am
about the expiration dates of the goods;
about the features of its application;
about the active ingredients included in the product;
about the differences between this product and similar products from other manufacturers;
about the cost of the goods.
The rule should be: the more dentist database expensive the product, the more you need to know about it. The buyer should understand what exactly he is paying such a price for. When talking about the product, it is necessary to find an individual approach to each client.
Most customers would rather save money when buying, but they will be willing to buy a more expensive product if they understand that its price is really justified. Suppliers should help you justify the price of the product. They can also train the beauty salon staff in the technique of selling their products. Ask them to send their representative to conduct a master class on sales. Booklets, catalogs and other printed materials issued by the manufacturer will be a good help in studying cosmetic products.
In order to find a competent specialist to conduct staff training, it is necessary to make sure of the following:
The consultant has a permanent client base;
He has good recommendations;
He has the necessary practical skills and sufficient work experience;
The consultant has publications in the media.
In order to choose the right consultant for staff training, you need to spend some time communicating with candidates via email. After that, you will be able to understand which of them you are ready to meet to discuss possible cooperation. A personal meeting will help you make your final choice. During it, you can see the consultant's communication style and find out how suitable his candidacy is for you.
It is necessary to make sure that the specialist not only knows the products well, but can also teach the beauty salon staff how to properly present them to clients.
Self-study
How can you ensure that the administrator knows all the information about the cosmetics your beauty salon works with? It's not difficult. Assign this employee to prepare texts for your website or social network page. In order to write articles about the products and services offered by the beauty salon, the administrator will have to thoroughly study all the information about them.
He can supplement the description of products and services with photographs or video material. The masters themselves can prepare material for the site about their work, if they have such a desire. For them, this is a good opportunity to talk about their skills.
Desire to work
Source: shutterstock.com
Even if the master quits, there will still be an informational article that can be reworked, and it will still attract visitors to your site.
This is a fairly simple way to encourage the administrator to independently study the range and technologies, thus increasing his professional level. Undoubtedly, the sales volume will also increase.
In addition, the administrator can be tasked with attracting clients using the Internet. If this employee is required to talk, for example, on Internet forums about the services and products offered by your beauty salon, this will be a good incentive for him to independently learn and search for the necessary information.
You can motivate an employee to do such work by paying him a bonus or a larger percentage of sales, provided that the number of new clients and revenue increases by 15-20% compared to the average over the past few months.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
about the features of its application;
about the active ingredients included in the product;
about the differences between this product and similar products from other manufacturers;
about the cost of the goods.
The rule should be: the more dentist database expensive the product, the more you need to know about it. The buyer should understand what exactly he is paying such a price for. When talking about the product, it is necessary to find an individual approach to each client.
Most customers would rather save money when buying, but they will be willing to buy a more expensive product if they understand that its price is really justified. Suppliers should help you justify the price of the product. They can also train the beauty salon staff in the technique of selling their products. Ask them to send their representative to conduct a master class on sales. Booklets, catalogs and other printed materials issued by the manufacturer will be a good help in studying cosmetic products.
In order to find a competent specialist to conduct staff training, it is necessary to make sure of the following:
The consultant has a permanent client base;
He has good recommendations;
He has the necessary practical skills and sufficient work experience;
The consultant has publications in the media.
In order to choose the right consultant for staff training, you need to spend some time communicating with candidates via email. After that, you will be able to understand which of them you are ready to meet to discuss possible cooperation. A personal meeting will help you make your final choice. During it, you can see the consultant's communication style and find out how suitable his candidacy is for you.
It is necessary to make sure that the specialist not only knows the products well, but can also teach the beauty salon staff how to properly present them to clients.
Self-study
How can you ensure that the administrator knows all the information about the cosmetics your beauty salon works with? It's not difficult. Assign this employee to prepare texts for your website or social network page. In order to write articles about the products and services offered by the beauty salon, the administrator will have to thoroughly study all the information about them.
He can supplement the description of products and services with photographs or video material. The masters themselves can prepare material for the site about their work, if they have such a desire. For them, this is a good opportunity to talk about their skills.
Desire to work
Source: shutterstock.com
Even if the master quits, there will still be an informational article that can be reworked, and it will still attract visitors to your site.
This is a fairly simple way to encourage the administrator to independently study the range and technologies, thus increasing his professional level. Undoubtedly, the sales volume will also increase.
In addition, the administrator can be tasked with attracting clients using the Internet. If this employee is required to talk, for example, on Internet forums about the services and products offered by your beauty salon, this will be a good incentive for him to independently learn and search for the necessary information.
You can motivate an employee to do such work by paying him a bonus or a larger percentage of sales, provided that the number of new clients and revenue increases by 15-20% compared to the average over the past few months.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website