Twitter (X) stats businesses need to inform their strategy
Posted: Wed Jan 22, 2025 3:31 am
From offering discounted ads to allowing cannabis antigua and barbuda b2b leads advertising, X is making attractive appeals for brands to reinvest in the platform. (If your brand sells cannabis, bookmark our article: How cannabis brands elevate their social media content.)
Best time to post: Mondays and Fridays from 10 a.m. to noon and Tuesdays through Thursdays from 9 a.m. to 3 p.m.
Posting frequency for top brands: 3.75x per week
Engagement rate for top brands: 0.102%
Percentage of Tweets with emojis: 26.7%
Discoverability: #1 platform
X users are 2x more likely to have made an in-app purchase
X users are 36% more likely to be the first to try new things
Number of users who’ve engaged with a brand: 75%
Top engagement intent: Customer care
64% of X users prefer sending a message than calling a business
Expected response time: Three hours or less
One-third of users made a purchase after a positive experience on X
When you build your Twitter marketing strategy, it’s imperative to align your content with the style of the network. For example, X is a fast-moving platform, and your Tweets are easy to miss if you post at the wrong time. Overall, the best times to post are Mondays and Fridays from 10 a.m. to noon. Tuesdays through Thursdays from 9 a.m. to 3 p.m. are also good times to post. But you should find the best time to post on Twitter for your industry and audience.
Best time to post: Mondays and Fridays from 10 a.m. to noon and Tuesdays through Thursdays from 9 a.m. to 3 p.m.
Posting frequency for top brands: 3.75x per week
Engagement rate for top brands: 0.102%
Percentage of Tweets with emojis: 26.7%
Discoverability: #1 platform
X users are 2x more likely to have made an in-app purchase
X users are 36% more likely to be the first to try new things
Number of users who’ve engaged with a brand: 75%
Top engagement intent: Customer care
64% of X users prefer sending a message than calling a business
Expected response time: Three hours or less
One-third of users made a purchase after a positive experience on X
When you build your Twitter marketing strategy, it’s imperative to align your content with the style of the network. For example, X is a fast-moving platform, and your Tweets are easy to miss if you post at the wrong time. Overall, the best times to post are Mondays and Fridays from 10 a.m. to noon. Tuesdays through Thursdays from 9 a.m. to 3 p.m. are also good times to post. But you should find the best time to post on Twitter for your industry and audience.