3 steps to create your buyer persona for your business

[tongfkymm44]

We could say that a buyer persona is a fictitious profile built from real data that we synthesize into a person with a first and last name to make it easier to empathize with them.

What? Not yet? Well, look at the creation process and you'll see it more clearly.

1 - Research.

Making assumptions is the worst mistake you can make when creating a architects email database buyer persona . That's why the first step in creating your profile is to gather as much information as possible about your target audience.

And we're not just talking about demographics (age, sex, income level, marital status, and so on). You'll also need to find out about their professional position, their values ​​and beliefs, their sources of information, their decision-making ability during the purchase, their fears and concerns, etc.

It should be noted that these questions will largely depend on the objectives set and the type of audience we are targeting. We do not need the same information if we are targeting an end user (B2C) as if we are targeting a professional profile (B2B).

In any case, finding out all this is not easy, but you can use the following tools to achieve it:

Interviews with clients (both current and former).
Web forms to access a lead magnet .
Social media surveys.
Digital reporting and data (Google Analytics, CRMs and other tools that provide insights into your audience).
Satisfaction surveys and reviews.
Market research and competition analysis.
Information collected through sales and customer service teams.
The more information you have about the audience you want to attract, the easier the process of creating your buyer persona will be . And now you'll see why.

how to create buyer persona

2 - Data analysis

Once the research process is finished, it is time to analyze the data. The most effective way is to dump it into an Excel spreadsheet and organize the information in a table using filters. This will make it easier for you to answer these questions:

What similarities exist between the different answers?
Can any pattern be established?
What phrases or arguments are repeated?
The points of coincidence must be integrated into the personality, beliefs and fears of our buyer persona .

But we also have to go one step further.

3 - Building the profile

Let the fun begin! So far, it's all about data and information analysis, but once we've defined the main features of our buyer persona , it's time to put them into context.

The goal, as we have already said, is to humanize all the data collected and not only add names and surnames to them, but also generate a story around them.

What is the first thing Maria thinks about when she wakes up? What is her biggest concern? What is a working day like for her? Does she end the day tired? Why did she choose this path? What would she like to achieve?

The answers to these questions are what will help you convert what until now were mere data into the profile of your buyer persona .

Ultimately, it's about creating a life that is in line with the information we've gathered. This way, we'll see our audience as real people and it'll be easier to take their wishes and opinions into account.

Every time we have to make a strategic decision we can ask ourselves:

What would Mary think about this? Would she be okay with it if…?