Types of webinars
Posted: Wed Jan 22, 2025 3:18 am
If we focus on the strategy or final objective, we will see that, in reality, it is what differentiates one webinar from another. Thus, we have:
Educational Webinars
Also known as masterclasses , educational webinars are different from the rest because they do not include any sales or promotion section. Their only objective is to offer valuable content to build a community around a brand.
Q&A Webinars
In this case, the purpose of the webinar is to create a window ofapparel company email list communication between the broadcaster and his audience. This format is often used to resolve the doubts of students in a course or subscribers to a membership, for example. Something like a digital tutorial or consultancy shared with other users.
Interview Webinars
Interviewing a reference person for your audience can increase the visibility of your brand and give it greater authority. In this case, the webinar works as a great showcase since the interviewee usually shares the interview with all his followers and that is free advertising for the brand.
Direct sales webinars
The most widespread type of webinar since, as we have mentioned before, this format is usually part of sales funnels.
Its structure consists of a short presentation, followed by valuable content that also serves to open the eyes of the consumer. At the end of the presentation, the product that solves the problems mentioned in the previous section is presented and, finally, a question and answer session is held.
If the product to be promoted exceeds €1,500, it is recommended to add a follow-up call or meeting to overcome any possible objections.
Perfect, but once the live broadcast is over… What happens next? How do we make the most of the time invested?
At Esmartia, we are big fans of recycling, so we recommend that you get the most out of that webinar by turning it into Just in Time downloadable content (typical of lead magnets) or adding it to your evergreen content to use in automated sales funnels or as part of your content strategy.
Educational Webinars
Also known as masterclasses , educational webinars are different from the rest because they do not include any sales or promotion section. Their only objective is to offer valuable content to build a community around a brand.
Q&A Webinars
In this case, the purpose of the webinar is to create a window ofapparel company email list communication between the broadcaster and his audience. This format is often used to resolve the doubts of students in a course or subscribers to a membership, for example. Something like a digital tutorial or consultancy shared with other users.
Interview Webinars
Interviewing a reference person for your audience can increase the visibility of your brand and give it greater authority. In this case, the webinar works as a great showcase since the interviewee usually shares the interview with all his followers and that is free advertising for the brand.
Direct sales webinars
The most widespread type of webinar since, as we have mentioned before, this format is usually part of sales funnels.
Its structure consists of a short presentation, followed by valuable content that also serves to open the eyes of the consumer. At the end of the presentation, the product that solves the problems mentioned in the previous section is presented and, finally, a question and answer session is held.
If the product to be promoted exceeds €1,500, it is recommended to add a follow-up call or meeting to overcome any possible objections.
Perfect, but once the live broadcast is over… What happens next? How do we make the most of the time invested?
At Esmartia, we are big fans of recycling, so we recommend that you get the most out of that webinar by turning it into Just in Time downloadable content (typical of lead magnets) or adding it to your evergreen content to use in automated sales funnels or as part of your content strategy.