Best practices for social media monitoring
Posted: Tue Jan 21, 2025 9:40 am
In the below post, SRAM Road was tagged in the caption, and the whole post is a positive review from a biking micro-influencer. If they didn’t know of this influencer before, they do now and can keep them in mind for hungary b2b leads future marketing campaigns. Plus, the post has great photography the brand may be able to reshare with permission.
A photo of a bike against an orange background, spotlighting the poster’s new Sram Road brand shifter and brakes.
An effective social media monitoring strategy starts with planning. What is missing from your overall marketing strategy that social monitoring might be able to solve? If you have a social listening strategy already in place, incorporate that into your monitoring approach. You’ll need to set clear goals upfront to get the most benefit, which includes selecting relevant monitoring metrics to track. Choosing keywords and platforms important to your brand is another initial step.
Here’s a look at how to get started and lay a strong foundation for your monitoring program.
Set clear goals and objectives
If you don’t know where you’re going, any road will get you there—but perhaps not in the way you’d hope for. For a positive social monitoring experience, set goals and objectives upfront. What do you hope to gain, and what metrics do you want to impact? For example, you may want to better understand customer sentiment and improve it. Making sure you have the right tools in place will support the goals and objectives you set.
There’s no shortage of social monitoring tools on the market, but not all will fit what you need. To choose the right ones, get a good sense of what tools you already have in place. Where do you need more support? Keep in mind that a comprehensive platform will save you a headache, as it’ll cover multiple areas of your strategy.
A photo of a bike against an orange background, spotlighting the poster’s new Sram Road brand shifter and brakes.
An effective social media monitoring strategy starts with planning. What is missing from your overall marketing strategy that social monitoring might be able to solve? If you have a social listening strategy already in place, incorporate that into your monitoring approach. You’ll need to set clear goals upfront to get the most benefit, which includes selecting relevant monitoring metrics to track. Choosing keywords and platforms important to your brand is another initial step.
Here’s a look at how to get started and lay a strong foundation for your monitoring program.
Set clear goals and objectives
If you don’t know where you’re going, any road will get you there—but perhaps not in the way you’d hope for. For a positive social monitoring experience, set goals and objectives upfront. What do you hope to gain, and what metrics do you want to impact? For example, you may want to better understand customer sentiment and improve it. Making sure you have the right tools in place will support the goals and objectives you set.
There’s no shortage of social monitoring tools on the market, but not all will fit what you need. To choose the right ones, get a good sense of what tools you already have in place. Where do you need more support? Keep in mind that a comprehensive platform will save you a headache, as it’ll cover multiple areas of your strategy.