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Why become a social media manager?

Posted: Tue Jan 21, 2025 9:28 am
by phonenumber
Create authentic connections
Being at the helm of a brand’s social presence portugal b2b leads means you have the potential to humanize the company and create authentic connections. That’s what drove Caitlin Pierson, Social Media Specialist at the University of Newcastle, to her role.

“I love how personal and genuine brands can get on social media and the communities they can create. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”

A Facebook post from The University of Newcastle, Australia, recognizing a professor recently ranked 1st in country in the 2024 World Online Ranking of Best Medicine Scientists.

Work in a dynamic field
Social media’s role in business success is evolving and expanding every day. What was once thought of as another marketing channel is now widely accepted as a platform for customer care, market research and most importantly, direct sales.

For Gabby Barnes, Social Media Manager at Casual Fridays agency, the best thing about her job is seeing social’s impact on her client’s goals.

“As both a user and an insider, it’s evident that awareness is grown, traffic is driven and communities are built through social media more than any other tool.”

Develop transferable skills
Becoming a social media manager also involves developing many transferable skills, including communication, adaptability, attention to detail and problem solving.