Celebrating how far we’ve come
Posted: Tue Jan 21, 2025 8:36 am
Many Arb members have worked in social since the first Social Media Day 14 years ago. They’ve seen social transform from “a job for the intern” into a legitimate career path. They remember the scrappy days, and are thankful stakeholders are finally seeing the value of social and investing in it.
And all our respondents noted that community building finland b2b leads and engagement now trump follower growth—a sign of how social is transforming and how brands are changing their strategies with it.
“Measuring the impact of social has evolved from having a certain number of followers to being all about engagement and creating meaningful conversations.”
“Initially, brands used social media to broadcast messages—like a digital billboard. Today, brands foster conversations, engage audiences and create interactive experiences. This transformation allows brands to build stronger relationships with their audiences, respond to feedback and create a sense of community, ultimately leading to more meaningful and lasting connections.”
“A lot of businesses don’t even have websites anymore because they know folks are going straight to social media to find them.”
“It’s remarkable to see how companies now regard social media as a critical marketing tool to drive sales and increase conversions. If someone had told me this would happen in 2010, I wouldn’t have believed them.”
“Social media has changed so drastically since 2010. Two things that stand out the most are the rise in artificial intelligence (AI)—for better or worse—and brands creating communities and relationships with customers (versus constant promotion and talking at their audiences). Social media, even for brands, has become an arena for authenticity and sharing opinions, including micro-influencing. I’m here for it.”
A creator's TikTok video with the text overlay: I worked in social media in 2010 when no one took it seriously...now social media is a billion dollar business
And all our respondents noted that community building finland b2b leads and engagement now trump follower growth—a sign of how social is transforming and how brands are changing their strategies with it.
“Measuring the impact of social has evolved from having a certain number of followers to being all about engagement and creating meaningful conversations.”
“Initially, brands used social media to broadcast messages—like a digital billboard. Today, brands foster conversations, engage audiences and create interactive experiences. This transformation allows brands to build stronger relationships with their audiences, respond to feedback and create a sense of community, ultimately leading to more meaningful and lasting connections.”
“A lot of businesses don’t even have websites anymore because they know folks are going straight to social media to find them.”
“It’s remarkable to see how companies now regard social media as a critical marketing tool to drive sales and increase conversions. If someone had told me this would happen in 2010, I wouldn’t have believed them.”
“Social media has changed so drastically since 2010. Two things that stand out the most are the rise in artificial intelligence (AI)—for better or worse—and brands creating communities and relationships with customers (versus constant promotion and talking at their audiences). Social media, even for brands, has become an arena for authenticity and sharing opinions, including micro-influencing. I’m here for it.”
A creator's TikTok video with the text overlay: I worked in social media in 2010 when no one took it seriously...now social media is a billion dollar business