External Marketing
Posted: Tue Jan 21, 2025 8:28 am
This type of marketing is aimed at potential employees of the company. Its main goals are to find qualified personnel, broadcast information about the company to the outside, and form its positive image in the labor market.
The company must be presented on the Internet in a positive way, since today people look for materials there. To promote the company among applicants, it is necessary to find the most useful information channels, that is, those where the target audience is present.
External Marketing
Their choice depends on the goals that the organization sets for itself:
The company's corporate blog. It can growth of the overseas chinese in canada be part of the official website and contain information about the daily life of the enterprise, its operating principles, mission and values. It can have a section with vacancies.
Social networks. Today, many people look for information about companies there (this depends on the area of activity of a particular enterprise). Social networks are important in terms of brand promotion, forming a positive image of the organization, establishing communication with potential employees.
Specialized channels in Telegram and VK. They can be created for narrow specialists in their field (lawyers, architects, designers, etc.).
Events for university students. Important in terms of attracting talented graduates.
Mailing list. If the company has a database of candidates who have previously contacted the HR department as part of a job search, you can notify them about open vacancies.
Advertising. These are banners in Yandex and Google, PR in social networks and on specialized sites.
In addition, promotion through interaction with opinion leaders is very popular today. In this case, the competent choice of a person for cooperation is of great importance. Such advertising should be organic and increase trust in the company.
Opinion leaders
Using different tools in combination will allow you to tell a large number of applicants about yourself and demonstrate the company's values. Thanks to this, its correct image is formed, a stable flow of candidates for vacant positions is ensured, and a personnel reserve is formed. In addition, competent external marketing helps reduce the costs of recruiting full-time specialists.
Different types of personnel marketing and the methods used within them are each aimed at a specific audience, but together they ensure the achievement of the global goal.
The company must be presented on the Internet in a positive way, since today people look for materials there. To promote the company among applicants, it is necessary to find the most useful information channels, that is, those where the target audience is present.
External Marketing
Their choice depends on the goals that the organization sets for itself:
The company's corporate blog. It can growth of the overseas chinese in canada be part of the official website and contain information about the daily life of the enterprise, its operating principles, mission and values. It can have a section with vacancies.
Social networks. Today, many people look for information about companies there (this depends on the area of activity of a particular enterprise). Social networks are important in terms of brand promotion, forming a positive image of the organization, establishing communication with potential employees.
Specialized channels in Telegram and VK. They can be created for narrow specialists in their field (lawyers, architects, designers, etc.).
Events for university students. Important in terms of attracting talented graduates.
Mailing list. If the company has a database of candidates who have previously contacted the HR department as part of a job search, you can notify them about open vacancies.
Advertising. These are banners in Yandex and Google, PR in social networks and on specialized sites.
In addition, promotion through interaction with opinion leaders is very popular today. In this case, the competent choice of a person for cooperation is of great importance. Such advertising should be organic and increase trust in the company.
Opinion leaders
Using different tools in combination will allow you to tell a large number of applicants about yourself and demonstrate the company's values. Thanks to this, its correct image is formed, a stable flow of candidates for vacant positions is ensured, and a personnel reserve is formed. In addition, competent external marketing helps reduce the costs of recruiting full-time specialists.
Different types of personnel marketing and the methods used within them are each aimed at a specific audience, but together they ensure the achievement of the global goal.