5. Develop a social media content plan
Posted: Tue Jan 21, 2025 8:26 am
This is where you can have fun with netherlands b2b leads data-driven creativity. We already mentioned that short-form video is extremely popular—but when crafting your social media content plan, think back to the social buyer personas you set up, and think about what formats they’re likely consuming.
Change up the types of content you’re publishing, as well. According to the Sprout Social Index™ 2023, consumers want to see more authentic, non-promotional content along with posts that promote transparency on business practices and values.
What consumers don't see enough of from brands on social media. The top response is authentic, non-promotional content.
Whatever you do, be sure to keep things fresh. Repetitive posts may turn fans away. So change up your content. Here are a few ideas:
Feature how-tos or edu-tainment videos related to your products or services
Leverage user-generated content
Partner with creators
Jump on trends (as long as they fit your brand)
Feature employees or office tours for authentic, less-produced video
Host contests
Create polls or quizzes in posts or stories
Share ephemeral content
The best way to know what content types and formats will work for you is to dig into your data. Looking at your most successful posts will help you decide what to create. For example, Sprout’s Post Performance Report enables you to analyze your most successful posts across all of your channels, sorted by your top metrics.
Change up the types of content you’re publishing, as well. According to the Sprout Social Index™ 2023, consumers want to see more authentic, non-promotional content along with posts that promote transparency on business practices and values.
What consumers don't see enough of from brands on social media. The top response is authentic, non-promotional content.
Whatever you do, be sure to keep things fresh. Repetitive posts may turn fans away. So change up your content. Here are a few ideas:
Feature how-tos or edu-tainment videos related to your products or services
Leverage user-generated content
Partner with creators
Jump on trends (as long as they fit your brand)
Feature employees or office tours for authentic, less-produced video
Host contests
Create polls or quizzes in posts or stories
Share ephemeral content
The best way to know what content types and formats will work for you is to dig into your data. Looking at your most successful posts will help you decide what to create. For example, Sprout’s Post Performance Report enables you to analyze your most successful posts across all of your channels, sorted by your top metrics.