Using targeting and retargeting
Posted: Tue Jan 21, 2025 8:18 am
Using targeting capabilities
Targeting allows you to direct ads based on user data such as age, gender, location, interests, etc. Effective use of targeting increases the relevance of ads and increases the likelihood of a response from the audience.
Using targeting, an online electronics store was able to increase sales by targeting ads to audiences interested in new technologies and gadgets, publishing ads at times when new products were just released for sale.
Approach to retargeting
Retargeting helps bring back users who have already visited the site or interacted with the content, but did not make a purchase. Messages for this category should be more targeted, taking into account the interests and preferences of a specific user.
The cinema chain used retargeting to users viewing the upcoming releases hong kong phone number list page, offering personalized discounts on tickets, which significantly increased the percentage of sales.
4. Optimization of advertising campaign
A/B testing
A/B testing is the process of comparing different versions of ads to see which works best. Different headlines, images, and formats can dramatically change the results of a campaign.
One flower company conducted A/B testing and found that ads featuring photos of fresh bouquets in home settings converted 20% more than standard images of flowers on an abstract background.
Measuring and analyzing results
Use analytics tools to track the effectiveness of your advertising campaigns. Parameters such as CTR (click-through rate), conversion, cost per click (CPC) and others will help you evaluate how successful your VKontakte advertising is.
An example is a campaign by an online language school, which, through analysis of metrics, noticed that advertising works better in the evening and on weekends, which allowed it to adjust the display schedule and reduce the overall cost of attracting a client.
Targeting allows you to direct ads based on user data such as age, gender, location, interests, etc. Effective use of targeting increases the relevance of ads and increases the likelihood of a response from the audience.
Using targeting, an online electronics store was able to increase sales by targeting ads to audiences interested in new technologies and gadgets, publishing ads at times when new products were just released for sale.
Approach to retargeting
Retargeting helps bring back users who have already visited the site or interacted with the content, but did not make a purchase. Messages for this category should be more targeted, taking into account the interests and preferences of a specific user.
The cinema chain used retargeting to users viewing the upcoming releases hong kong phone number list page, offering personalized discounts on tickets, which significantly increased the percentage of sales.
4. Optimization of advertising campaign
A/B testing
A/B testing is the process of comparing different versions of ads to see which works best. Different headlines, images, and formats can dramatically change the results of a campaign.
One flower company conducted A/B testing and found that ads featuring photos of fresh bouquets in home settings converted 20% more than standard images of flowers on an abstract background.
Measuring and analyzing results
Use analytics tools to track the effectiveness of your advertising campaigns. Parameters such as CTR (click-through rate), conversion, cost per click (CPC) and others will help you evaluate how successful your VKontakte advertising is.
An example is a campaign by an online language school, which, through analysis of metrics, noticed that advertising works better in the evening and on weekends, which allowed it to adjust the display schedule and reduce the overall cost of attracting a client.