Digital marketing for real estate agencies: Where is it going?
Posted: Tue Jan 21, 2025 8:17 am
The real estate industry is constantly evolving. Things like conversion tools and video marketing, which didn’t even exist at the turn of the millennium, have become essential features of digital marketing for real estate companies. Therefore, Anssi believes that real estate entrepreneurs need to stay up to date with new trends in the industry to get the best results from their marketing efforts.
"Marketing is driving change and agencies want to be the first to adopt it," says Anssi. "You can't be strong on all channels, so you have to choose what suits you best. Marketing is now leaning more towards video. So you shouldn't do them [videos] the same way everyone else does them, do it in your own style."
Anssi advises new and up-and-coming real estate entrepreneurs to start being active on all social media platforms. Everyone should explore and understand how each and every platform works, and then use them to get the best results. Even if you are not comfortable with platforms like TikTok, you can always start by making simple Instagram Reels to get the hang of creating video content. Once you get the hang of it, you can focus more on increasing the quality of your content.
Conclusions
Looking back, Anssi’s main advice is to find what works for you. Find what your b compliance directors email lists rand is and then plan your marketing activities to match your brand and values. And being creative and expressing yourself (your brand) will help you stand out from the competition.
Plan your marketing activities so that you can offer high-quality customer service. Because in the real estate industry, building a good relationship with potential clients goes a long way in generating leads and converting them into clients.
"Marketing is driving change and agencies want to be the first to adopt it," says Anssi. "You can't be strong on all channels, so you have to choose what suits you best. Marketing is now leaning more towards video. So you shouldn't do them [videos] the same way everyone else does them, do it in your own style."
Anssi advises new and up-and-coming real estate entrepreneurs to start being active on all social media platforms. Everyone should explore and understand how each and every platform works, and then use them to get the best results. Even if you are not comfortable with platforms like TikTok, you can always start by making simple Instagram Reels to get the hang of creating video content. Once you get the hang of it, you can focus more on increasing the quality of your content.
Conclusions
Looking back, Anssi’s main advice is to find what works for you. Find what your b compliance directors email lists rand is and then plan your marketing activities to match your brand and values. And being creative and expressing yourself (your brand) will help you stand out from the competition.
Plan your marketing activities so that you can offer high-quality customer service. Because in the real estate industry, building a good relationship with potential clients goes a long way in generating leads and converting them into clients.