How to find your best time to post on LinkedIn with Analytics
Posted: Tue Jan 21, 2025 5:40 am
Social marketers can christmas island b2b leads plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before.
While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier. If you use a LinkedIn analytics tool, it should contain a host of relevant data.
To find your best times to post with native LinkedIn Analytics for your LinkedIn business page, follow these steps:
Login to LinkedIn and go to your LinkedIn business page admin view.
Click on Analytics.*
In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads, Competitors or Employee Advocacy.
* Note: Only users with Admin or Analyst roles assigned to them for the business page can access page Analytics.
How to find your best time to post on LinkedIn with Sprout Social
A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.
With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.
While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own LinkedIn data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier. If you use a LinkedIn analytics tool, it should contain a host of relevant data.
To find your best times to post with native LinkedIn Analytics for your LinkedIn business page, follow these steps:
Login to LinkedIn and go to your LinkedIn business page admin view.
Click on Analytics.*
In the Analytics tab, select which metrics you want to view: Content, Visitors, Followers, Leads, Competitors or Employee Advocacy.
* Note: Only users with Admin or Analyst roles assigned to them for the business page can access page Analytics.
How to find your best time to post on LinkedIn with Sprout Social
A social media management tool like Sprout Social can help you drill into your own analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement.
With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.