CapCut - 4 functions that will help you create rolls for your company
Posted: Tue Jan 21, 2025 5:07 am
These numbers show how much business potential lies in video content. Companies that do not use it are definitely falling behind in terms of increasing sales via the Internet, acquiring customers online, building recognition and trust among consumers.
We recently wrote about how to create the perfect tiktok or reel for business , mentioning key issues such as the script, the recording process itself, and editing . Each of these elements is important. It is important to specify the entire idea, prepare a concise, substantive statement (without beating around the bush), as well as the recording process, take care of the background, comfort and presentation of the people performing, as well as good staff. Now, however, we want to suggest a few suggestions for the last of the elements mentioned - editing . How to edit a film efficiently and effectively to surprise the recipients and remember the brand? You will learn a few tricks in today's entry - 4 CapCut functions that will significantly facilitate the creation of reels for the company!
CapCut - what does it involve?
CapCut is a video editing app designed with social media video creators in mind . It gained popularity a few years ago, largely thanks to TikTok . This is no surprise, since it was created by Bytedance, the same company that is responsible for developing TikTok.
The most important information about the application and how to use it:
CapCut is available for free on iOS, Android, and desktop computers . This means you can work on your reels from any device and anywhere. It's worth knowing that projects created in the app are saved directly to the device, not to your account . This means that if you start working on a recording on your phone, you won't be able to continue it on your computer unless you specifically save the file to the cloud, creating a backup copy. Unfortunately, CapCut doesn't offer automatic synchronization between devices , so it's important to remember and take care of storing your files properly .
The application also offers a Pro version, which extends access to many advanced features . This is a paid option, based on a subscription model. As of today, it costs: PLN 39.99 for one month (with a 30% discount currently offered ) or PLN 499.99 in a package for the entire year . As part of the Pro version, users gain the ability to use more effects, filters, sounds free of license fees and other tools, which we discuss later in the entry. It is worth emphasizing that Pro access is optional - until there is a need to expand the possibilities, you can freely use the free version, which also allows you to create great, edited rolls .
The most important features available in CapCut include: cutting clips, adding music, adding texts, transitions, using libraries of filters and animations . All these tools allow you to create professional-looking movies in an easy and intuitive way.
4 CapCut Features You Should Know When Creating Rolls for Your Business
1. Automatic subtitles
Many reports on social media trends and user habits indicate that a large percentage of online videos are watched without sound . According to DigiDay , as early as 2016, before the era of reels, 85% of Facebook videos were played in silent mode . We can assume that the trend is similar today – many viewers do not hear our original sound in the prepared recording . This is certainly paraguay telemarketing data influenced by our dynamic lifestyle: videos are often watched on the run, during a break at work, on the bus, to kill boredom in the queue at the store or in the waiting room at the doctor's. Therefore, it is even more important to ensure the accessibility of the content and to ensure that our key message reaches as many viewers as possible . Here, the function of adding subtitles to recordings in CapCut comes to the rescue .
In the free version we have the option of adding subtitles manually , which means that we have to transcribe and at the appropriate time in the film set the text that corresponds to what is being said in the recording. We can use many available fonts and methods of text animation (appearance and disappearance).
The second option is the paid one , but very convenient and significantly shortens the time of working on the film - it is precisely about automatic subtitles. CapCut supports many languages, including Polish, which allows it to recognize speech and quickly add text for our entire film . The application performs these tasks efficiently, but if errors appear, we can edit them. In this version, we can also adjust the subtitles in terms of color, font, animation, and in addition, there are more alternatives offered, because we have full access to the entire CapCut library in every respect.
Bonus: An additional trick revealed to you on the sidelines is to use an external online program with a text generation function - Opus Auto Caption Generator . This program recognizes and supports the Polish language, offers several text styles to choose from, and also allows you to edit automatically created subtitles. The limitation it imposes is a blockade that allows you to download only 3 supported films per day, in full quality and without watermarks .
2. Overlay, or layering
The layering option allows you to add various visual effects to your base recording – for example, overlaying another clip, a sticker or an image with a logo, which is especially important when creating business reels. CapCut also allows you to take your project to the next level by editing and manipulating layers – their order, transparency, and also animating how they appear, disappear and move on the screen.
To help users find their way around the app and help them learn editing, CapCut has prepared a comprehensive guide on how to use layers — it includes points about the basics, but also advanced overlay options, how to use the layer function, how to work with them when editing videos on a smartphone, and answers to frequently asked questions.
Overlay in CapCut
3. Zoom in and zoom out effect
One of the key effects, extremely useful when editing reels, is zoom in and zoom out . This is an effective tool that affects the dynamics of the film , and thus maintains the viewer's attention , which significantly translates into the watch time of our reel. Energetic changes in a static recording in a real way make the material more engaging and interesting for the recipients. All this for a simple reason - "something" is happening on it, the recording does not only present the so-called talking heads, which is crucial for the modern social media consumer, distracted by a large number of stimuli, with a short attention span.
The zoom in function should be used not only to stimulate the recording itself, but also to draw attention to important details or to emphasize the most important words by zooming in on the person who is saying them at that moment . Thanks to these tricks, we can suggest to the viewer which moments they should focus on the most and which elements are best remembered.
To create a smooth zoom in a video in CapCut, you need to use the key frame option . You need to find the part of the video where the zoom should take place and mark its beginning. At this exact point, we place the first key frame marker. Then we do the same with the place where the zoom should end. Next, we zoom in within the designated video frames to the size that suits us. That's all. The application animates the gradual zoom between the frames we indicate .
We recently wrote about how to create the perfect tiktok or reel for business , mentioning key issues such as the script, the recording process itself, and editing . Each of these elements is important. It is important to specify the entire idea, prepare a concise, substantive statement (without beating around the bush), as well as the recording process, take care of the background, comfort and presentation of the people performing, as well as good staff. Now, however, we want to suggest a few suggestions for the last of the elements mentioned - editing . How to edit a film efficiently and effectively to surprise the recipients and remember the brand? You will learn a few tricks in today's entry - 4 CapCut functions that will significantly facilitate the creation of reels for the company!
CapCut - what does it involve?
CapCut is a video editing app designed with social media video creators in mind . It gained popularity a few years ago, largely thanks to TikTok . This is no surprise, since it was created by Bytedance, the same company that is responsible for developing TikTok.
The most important information about the application and how to use it:
CapCut is available for free on iOS, Android, and desktop computers . This means you can work on your reels from any device and anywhere. It's worth knowing that projects created in the app are saved directly to the device, not to your account . This means that if you start working on a recording on your phone, you won't be able to continue it on your computer unless you specifically save the file to the cloud, creating a backup copy. Unfortunately, CapCut doesn't offer automatic synchronization between devices , so it's important to remember and take care of storing your files properly .
The application also offers a Pro version, which extends access to many advanced features . This is a paid option, based on a subscription model. As of today, it costs: PLN 39.99 for one month (with a 30% discount currently offered ) or PLN 499.99 in a package for the entire year . As part of the Pro version, users gain the ability to use more effects, filters, sounds free of license fees and other tools, which we discuss later in the entry. It is worth emphasizing that Pro access is optional - until there is a need to expand the possibilities, you can freely use the free version, which also allows you to create great, edited rolls .
The most important features available in CapCut include: cutting clips, adding music, adding texts, transitions, using libraries of filters and animations . All these tools allow you to create professional-looking movies in an easy and intuitive way.
4 CapCut Features You Should Know When Creating Rolls for Your Business
1. Automatic subtitles
Many reports on social media trends and user habits indicate that a large percentage of online videos are watched without sound . According to DigiDay , as early as 2016, before the era of reels, 85% of Facebook videos were played in silent mode . We can assume that the trend is similar today – many viewers do not hear our original sound in the prepared recording . This is certainly paraguay telemarketing data influenced by our dynamic lifestyle: videos are often watched on the run, during a break at work, on the bus, to kill boredom in the queue at the store or in the waiting room at the doctor's. Therefore, it is even more important to ensure the accessibility of the content and to ensure that our key message reaches as many viewers as possible . Here, the function of adding subtitles to recordings in CapCut comes to the rescue .
In the free version we have the option of adding subtitles manually , which means that we have to transcribe and at the appropriate time in the film set the text that corresponds to what is being said in the recording. We can use many available fonts and methods of text animation (appearance and disappearance).
The second option is the paid one , but very convenient and significantly shortens the time of working on the film - it is precisely about automatic subtitles. CapCut supports many languages, including Polish, which allows it to recognize speech and quickly add text for our entire film . The application performs these tasks efficiently, but if errors appear, we can edit them. In this version, we can also adjust the subtitles in terms of color, font, animation, and in addition, there are more alternatives offered, because we have full access to the entire CapCut library in every respect.
Bonus: An additional trick revealed to you on the sidelines is to use an external online program with a text generation function - Opus Auto Caption Generator . This program recognizes and supports the Polish language, offers several text styles to choose from, and also allows you to edit automatically created subtitles. The limitation it imposes is a blockade that allows you to download only 3 supported films per day, in full quality and without watermarks .
2. Overlay, or layering
The layering option allows you to add various visual effects to your base recording – for example, overlaying another clip, a sticker or an image with a logo, which is especially important when creating business reels. CapCut also allows you to take your project to the next level by editing and manipulating layers – their order, transparency, and also animating how they appear, disappear and move on the screen.
To help users find their way around the app and help them learn editing, CapCut has prepared a comprehensive guide on how to use layers — it includes points about the basics, but also advanced overlay options, how to use the layer function, how to work with them when editing videos on a smartphone, and answers to frequently asked questions.
Overlay in CapCut
3. Zoom in and zoom out effect
One of the key effects, extremely useful when editing reels, is zoom in and zoom out . This is an effective tool that affects the dynamics of the film , and thus maintains the viewer's attention , which significantly translates into the watch time of our reel. Energetic changes in a static recording in a real way make the material more engaging and interesting for the recipients. All this for a simple reason - "something" is happening on it, the recording does not only present the so-called talking heads, which is crucial for the modern social media consumer, distracted by a large number of stimuli, with a short attention span.
The zoom in function should be used not only to stimulate the recording itself, but also to draw attention to important details or to emphasize the most important words by zooming in on the person who is saying them at that moment . Thanks to these tricks, we can suggest to the viewer which moments they should focus on the most and which elements are best remembered.
To create a smooth zoom in a video in CapCut, you need to use the key frame option . You need to find the part of the video where the zoom should take place and mark its beginning. At this exact point, we place the first key frame marker. Then we do the same with the place where the zoom should end. Next, we zoom in within the designated video frames to the size that suits us. That's all. The application animates the gradual zoom between the frames we indicate .