10 myths about Smart Content
Posted: Mon Jan 20, 2025 12:14 pm
Smart content is content that adapts to different types of audiences and therefore obtains better conversion rates. However, several myths have been generated around it that are worth revealing, so that companies do not refrain from applying it in their content strategies.
1. It is expensive
Its implementation depends only on the use of a CMS that supports turn leads into sales with overseas chinese in worldwide data it and on generating the right content. A company can spend large sums of money on SEO and strategies to direct traffic to its site, but if it is not optimized to present customers with pieces according to their profile and position in the purchasing process, the conversion percentage will be low and the abandonment rate high.
In this sense, Smart Content, being designed to meet the different interests of an audience segmented into several categories, guarantees high conversion rates. Therefore, a positive ROI is obtained.
2. User data is obtained fraudulently
All information is obtained through registrations, download forms, subscriptions and other data collection techniques that the user freely completes, generally in exchange for valuable content (for example an eBook, discount coupon, emailing, etc.). As for the browsing history, cookies are used to obtain it, which the client accepts, without any deceptive maneuvers.
3. It's only for big companies
The truth is that large platforms, such as Amazon, were the first to implement Smart Content and discover its potential. However, it is within the reach of any business. The principles and techniques used are the same.
4. It takes a lot of time and effort
It takes the same dedication and time as is used to execute a traditional content strategy. The only thing that changes - but what makes it truly successful - is that the format and information of each piece respond to criteria determined based on previous web analytics and conversion studies; that a certain piece is presented to a user according to their profile and search criteria is a completely automated process.
5. Content cannot be recycled
Of course. The important thing is to choose only the most relevant and high-quality ones, which adapt perfectly to the different audience segments. In fact, the same automation allows a user to see a piece published several months ago, while preventing someone who has already seen it from coming across it again.
6. It is technically difficult
Its implementation is not complex. It is about knowing for sure what information gaps the different segments of the audience have and what are the content formats with which they interact best, through Lead Scoring strategies and easy-to-use analytics tools .
7. There is no diversity of formats
Versatility of styles and formats is the cornerstone of smart content. What happens is that it tries to exploit the tastes and behaviors of each audience segment to the maximum.
8. It endangers customer security and privacy
User data is always treated confidentially. In addition, no information is ever collected from users that could compromise their security (credit card numbers, user account passwords, and other such data).
9. The customer feels annoyed
The emails sent are the result of applying effective Lead Nurturing strategies ; therefore, they are practically personalized and respond to the needs, tastes and interests of each client. In any case, they always have the visible option to cancel the subscription.
10. It doesn't help SEO
There are still people who refuse to believe that a page's ranking will be affected by the accumulation of poorly written, keyword-dense content designed to trick search engines. What works are quality pieces that optimize the user experience, stir emotions in the user and truly fill their information gaps.
It should be noted that every smart content strategy must have precise objectives and indicators that allow its effectiveness to be measured.
1. It is expensive
Its implementation depends only on the use of a CMS that supports turn leads into sales with overseas chinese in worldwide data it and on generating the right content. A company can spend large sums of money on SEO and strategies to direct traffic to its site, but if it is not optimized to present customers with pieces according to their profile and position in the purchasing process, the conversion percentage will be low and the abandonment rate high.
In this sense, Smart Content, being designed to meet the different interests of an audience segmented into several categories, guarantees high conversion rates. Therefore, a positive ROI is obtained.
2. User data is obtained fraudulently
All information is obtained through registrations, download forms, subscriptions and other data collection techniques that the user freely completes, generally in exchange for valuable content (for example an eBook, discount coupon, emailing, etc.). As for the browsing history, cookies are used to obtain it, which the client accepts, without any deceptive maneuvers.
3. It's only for big companies
The truth is that large platforms, such as Amazon, were the first to implement Smart Content and discover its potential. However, it is within the reach of any business. The principles and techniques used are the same.
4. It takes a lot of time and effort
It takes the same dedication and time as is used to execute a traditional content strategy. The only thing that changes - but what makes it truly successful - is that the format and information of each piece respond to criteria determined based on previous web analytics and conversion studies; that a certain piece is presented to a user according to their profile and search criteria is a completely automated process.
5. Content cannot be recycled
Of course. The important thing is to choose only the most relevant and high-quality ones, which adapt perfectly to the different audience segments. In fact, the same automation allows a user to see a piece published several months ago, while preventing someone who has already seen it from coming across it again.
6. It is technically difficult
Its implementation is not complex. It is about knowing for sure what information gaps the different segments of the audience have and what are the content formats with which they interact best, through Lead Scoring strategies and easy-to-use analytics tools .
7. There is no diversity of formats
Versatility of styles and formats is the cornerstone of smart content. What happens is that it tries to exploit the tastes and behaviors of each audience segment to the maximum.
8. It endangers customer security and privacy
User data is always treated confidentially. In addition, no information is ever collected from users that could compromise their security (credit card numbers, user account passwords, and other such data).
9. The customer feels annoyed
The emails sent are the result of applying effective Lead Nurturing strategies ; therefore, they are practically personalized and respond to the needs, tastes and interests of each client. In any case, they always have the visible option to cancel the subscription.
10. It doesn't help SEO
There are still people who refuse to believe that a page's ranking will be affected by the accumulation of poorly written, keyword-dense content designed to trick search engines. What works are quality pieces that optimize the user experience, stir emotions in the user and truly fill their information gaps.
It should be noted that every smart content strategy must have precise objectives and indicators that allow its effectiveness to be measured.