The criteria you should follow to choose the perfect SEO domain
Posted: Mon Jan 20, 2025 10:44 am
Choosing a suitable SEO domain for your website will give your page's positioning a boost. It is true that the importance of choosing a good domain has been diluted in recent years, but in SEO everything counts, which is why choosing a well-planned SEO domain is still one of the first decisions for our project.
This week we will analyze the importance of SEO domain and its current influence.
What is SEO domain
A domain is a unique name that defines a website. overseas chinese in australia data make navigation easier, you can search for a website by simply entering its name in the address bar, and thanks to the URLs that make up a website, you can also prioritize its content.
The evolution of SEO domain in positioning
Until a few years ago, having a specific web address was a great help for positioning. In fact, many brands preferred to have a domain with a keyword instead of including the brand name.
Google detected this trend and, as a result, began to dissolve the specific weight of a domain name based on keywords. Over time, the trend would have taken hold and we would have no choice but to search for our favorite clothing stores using domains such as www.clothingshop.com, www.clothingshop.es or www.clothingshop.com.
However, there are still criteria, beyond the inclusion of keywords, that are decisive when choosing a domain name, and that influence our positioning.
What we should take into account when choosing a domain
These are the characteristics that your domain must have to be useful for your positioning strategy.
Choose a top-level or geographic domain. .com is a safe bet, as are those that refer to countries, in our case, .es.
Evaluate the latest domain registrations. A domain may have been greatly devalued if the previous owner has engaged in black hat practices, in which case you will need to rehabilitate its positioning.
Hierarchize subdomains to indicate to Google that some content depends on others.
The longtail does rank, if you want to optimize your URLs do not choose an excessively long domain, so you can shorten your addresses and at the same time, include keywords.
Should I include keywords in my domain?
The best thing you can do is opt for a short domain that clearly identifies your brand or the main idea of the website, and include your keywords in the longtail of internal URLs to identify your content.
This week we will analyze the importance of SEO domain and its current influence.
What is SEO domain
A domain is a unique name that defines a website. overseas chinese in australia data make navigation easier, you can search for a website by simply entering its name in the address bar, and thanks to the URLs that make up a website, you can also prioritize its content.
The evolution of SEO domain in positioning
Until a few years ago, having a specific web address was a great help for positioning. In fact, many brands preferred to have a domain with a keyword instead of including the brand name.
Google detected this trend and, as a result, began to dissolve the specific weight of a domain name based on keywords. Over time, the trend would have taken hold and we would have no choice but to search for our favorite clothing stores using domains such as www.clothingshop.com, www.clothingshop.es or www.clothingshop.com.
However, there are still criteria, beyond the inclusion of keywords, that are decisive when choosing a domain name, and that influence our positioning.
What we should take into account when choosing a domain
These are the characteristics that your domain must have to be useful for your positioning strategy.
Choose a top-level or geographic domain. .com is a safe bet, as are those that refer to countries, in our case, .es.
Evaluate the latest domain registrations. A domain may have been greatly devalued if the previous owner has engaged in black hat practices, in which case you will need to rehabilitate its positioning.
Hierarchize subdomains to indicate to Google that some content depends on others.
The longtail does rank, if you want to optimize your URLs do not choose an excessively long domain, so you can shorten your addresses and at the same time, include keywords.
Should I include keywords in my domain?
The best thing you can do is opt for a short domain that clearly identifies your brand or the main idea of the website, and include your keywords in the longtail of internal URLs to identify your content.