It is important that everything communicated

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It presents a method for identifying emotions without relying on people's ability to respond automatically. This means that it is possible to assess a consumer's emotional response. This is very useful for knowing what a person feels when reading a post on social media. In addition, it is possible to know what leads them to make a purchase after watching a particular video. Also, according to Nielsen, a product that excites the consumer can sell up to 23% more than one that does not. The most important emotions for a campaign The story experience has to reach deep into the heart and brain of the consumer. But what are the emotions that humans perceive best? Scientists highlight the following 4 sensations: 1.- Happiness This feeling is the driving force behind countless digital marketing campaigns. Take advantage of the feeling of joy to send emails with positive messages or promote videos that generate good vibes.


A happy audience is more receptive to the construction industries email database information you transmit. is real and that what reaches the user conveys naturalness. 2.- Melancholy Sadness is a way to generate empathy. But the goal doesn't have to be to create pity, but to improve users' moods through content that touches their heartstrings. A common example is social commitment and how companies help problematic causes. When working with messages based on nostalgia, you have to be careful with what you say. Sad or uncomfortable content can harm your campaign. 3.- Rage It is a very interesting emotion to break the silence and call the user to action. The message that reaches the receiver must be able to be uncomfortable and take him out of his comfort zone. In addition, there are sounds that denote anger and manage to capture the person's attention more easily .