This perception is probably due to the fact that emails

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And this is quite reasonable because users nowadays prefer speed and brevity. 2.- Privacy Push notifications are considered more intimate than emails. arrive in an inbox that contains many others. In contrast, notifications can appear at a specific time, either in a mobile app or website. It's a practical way to get the user's attention , but it must be done with great tact. You have to offer important information that will attract them and, in turn, invite them to take action. 3.- User tolerance When users receive email messages, they have the option to open them, leave them in the inbox, or delete them. However, if they do not unsubscribe, you can still communicate with them. But this tolerance decreases greatly when it comes to automatic notifications. Nobody likes to visit a website and have their browsing constantly interrupted by pop-ups.


And even less so, if this does not provide any colleges and universities authority email addresses valuable information, people will simply deactivate them and you will not be able to contact them again. 4.- Content vs. alert Although both have the goal of attracting the customer's attention through alerts, the two do not have the same capacity. Email marketing gives you the possibility of sending explicit content, while push notifications have a limit . Email allows you to deliver content from your blog, without resorting to other means. However, notifications primarily act as referrals, trying to get users to click through to the app or take another action on a different channel. 5.- Sound alerts, punctuation and emojis Push notification with emojis Push notifications have an added value that makes them more eye-catching. These are sound alerts, punctuation, and emojis that undoubtedly capture the customer's attention instantly.