22 SEO Tips for 2022
Posted: Mon Jan 20, 2025 8:34 am
Integrated Communication , Digital Marketing , Posts About Website Creation , Posts About Digital Marketing , Posts About Website Optimization – SEO
It's time to find out what the Oracle has in store for us next year! Since things are always changing when it comes to search engine rankings, we decided to bring you updated information and SEO trends for 2022. After all, being well positioned on Google is essential to generate traffic to your website and attract new customers. Check out 22 essential tips for the next 12 months.
1. Know your target audience
Don't start an SEO project in the dark. Plan well in advance! When analyzing and/or formatting your client's or personal project's digital marketing plan , it is essential that you study and understand the behavior of your target audience. Where is your target audience? What social networks do they use? What types of keywords do they usually search for on Google? What are their main interests? Based on this information, you can define what type of content you will produce to attract your audience.
2. Analyze your competition and study your niche
Examine the scenario in which you operate and vk database your client's niche. Conduct a SWOT analysis to define the strengths, weaknesses, opportunities, and threats that you will deal with on a daily basis. To analyze your competitors (backlinks, anchor texts, etc.), use tools such as SEMrush and Ahrefs.
3. Think about your projects for mobile
Don't forget to optimize your website for mobile devices, as you're missing out on rewards from Google if you haven't already. The search engine prioritizes mobile, leaving the desktop version as a second option. This action, called mobile-first indexing, was launched in 2019 and is expected to evolve.
This is because, according to a report by the World Advertising Research Center (WARC), by 2025, 72.6% of users will access the Internet only through smartphones. This percentage is equivalent to almost 3.7 billion people. Currently, more than 60% of searches performed on Google are already done using mobile devices.
To check how well your site is mobile-friendly, use Google Search Console's free Mobile-Friendly Test tool.
4. Local search: personalization of results by geolocation
Local businesses are increasingly benefiting from personalized results based on geolocation. These search solutions are likely to play an even more important role in the future. Therefore, create a listing on Google My Business , a tool available to businesses with physical headquarters, to increase your visibility. Add photos of the interior of your business to attract customers. If the same brand has multiple locations, create a listing for each one. Also, check that the address and contact details are correct.
5. Value information architecture
Make navigation on your website intuitive, keep information organized and easy to find. Remember that Google tries to “think” like the internet user, in a semantic way. It favors websites that organize their information architecture well and organize it hierarchically by subject. This way, your content will be well indexed and the user will be satisfied when they can easily find what they are looking for. Your content should be well divided into categories and subcategories relevant to each subject, facilitating navigation from headtails to longtails.
6. Understand user behavior on your website
Map your main landing pages to see which areas of your site have the most clicks and navigation. There are tools, such as CrazyEgg, that make this easier. Register conversion goals and analyze the reports in Google Analytics, studying the paths that the user took before buying a product, requesting a quote or subscribing to a newsletter, for example. Think about what can be done to communicate better with your potential customer, build loyalty among your current customers and generate more leads and conversions.
7. Create quality content in compliance with the EAT principle
Google prioritizes quality content. To achieve this, you can develop it based on the EAT principle. Specialization, authority, and reliability are the basic elements that will ensure that Google pays attention to your website. In addition, use statistics and research to support your arguments.
8. Encourage user interaction
Install social sharing buttons that are clearly visible on your website pages. If users like your content, they will definitely share it with their friends and contacts on social media. In addition, encourage debate and comments on your content. Also, use review ratings that allow users to rate a specific product or service. In addition to encouraging interaction, you will have rich snippets in your search results, which helps increase your CTR (click-through rate).
9. Pay attention to Core Web Vitals
This is a change that promises to take many companies by surprise!
Core Web Vitals is nothing more than an update to Google's algorithms, which aims to analyze the user experience on the website. Three metrics have been added:
LCP (Largest Content Paint): aims to analyze the page loading speed. To do this, it measures the time it takes from the moment the page opens until the largest object is rendered;
FID (First Input Delay): Measures the time it takes for the page to process the first action performed by the visitor on the site. Example: when a visitor enters a news site and clicks on the first article, how long will it take for it to open?
CLS (Cumulative Input Shift): measures the amount of visual changes that occur during page loading. Example: that old situation where you are going to click on a link on the page and, suddenly, an image at the top of the page loads, causing it to scroll down and change the position of the link.
As you can see, loading speed will be even more important for your page to rank well on Google. Therefore, it is a good idea to always check this factor. A good way to do this is by using Think With Google .
10. Pay attention to Page Experience
Another new feature announced in 2021 was Page Experience . Like Core Web Vitals, it will make user experience an even more decisive factor for search engine algorithms in 2022. The main points evaluated are: loading time of less than 2.5 seconds, page responsiveness of less than 100 milliseconds and layout loading stability of less than 0.1.
11. Analyze the most important metrics with Google Analytics, Search Console and SEMrush
It is essential that you monitor the performance of your content. This way, you can check the performance of each content over time and define the next steps to improve it even more. With Google Analytics , Search Console and SEMrush, you can analyze traffic, dwell time, bounce rate, among other metrics.
12. Optimize underperforming pages with fresh content
Do you know that content that didn't perform as well as expected? And that content that is obsolete and no longer receives visitors? Update it with new information. Transform it to appeal to your audience's interest. Identify current keywords that will ensure better performance. After these changes to the content, redirect the old content that is already indexed to the new one.
13. Target a primary (focus) keyword and secondary keywords
With the Hummingbird algorithm update, Google has shown that you need to focus on your reader. Your audience will hardly like to see your primary keyword (focus) all the time in the text. Therefore, in addition to using it, look for variations – secondary keywords. To analyze keywords, you can use Google Trends and SEMrush. This way, you will have even more ranking opportunities.
14. Get ready to rank well with Rich Snippets
Rich Snippets are a great way to increase your click-through rate. Some ways to apply this concept are: sitelinks provided in the SERP, local search, and public reviews.
15. Generate multimedia content
Don't just think about optimized texts, but also about producing videos, images and infographics that can be configured as link bait. Attract your target audience and build loyalty not only through the quality of the information, but also through the usability of your pages, the richness of details and visual innovation. The content needs to be beautiful, as well as informative.
16. Have good URLs
In addition to being a ranking factor, the URL is the link that shares your content. It needs to attract the reader, but it must be “clean”. Therefore, avoid very large numbers and URLs. It needs to be related to the post. Invest in using the focus keyword in it.
17. Create content with voice search in mind
Voice search has seen a surge in popularity following the emergence of virtual assistants such as Alexa, Siri, and other types of AI. As this trend continues to grow, it is very important to optimize your projects so that they can be found through this search engine. To do this, use longer keywords and phrases. When users type, they tend to abbreviate. But when they use voice search, they speak naturally and with more words.
A very common example is “near me”, which many people use to find nearby establishments. Example: “Pizzerias near me”.
18. Take advantage of the importance of links
Links are an important ranking factor on Google. Therefore, make these connections to other content on your website. This will make them richer in quality, provide a better browsing experience for the user and ensure more views on your other content. Be sure to link to your website's home page, which is usually the page that receives the most visits. However, create strategies so that the links are presented naturally.
But that's not the only interesting point about links. External links, those that another website can make citing yours, are significant. They generate greater authority and relevance for your page. In addition, they allow more people to get to know your work and generate an increase in traffic.
It's time to find out what the Oracle has in store for us next year! Since things are always changing when it comes to search engine rankings, we decided to bring you updated information and SEO trends for 2022. After all, being well positioned on Google is essential to generate traffic to your website and attract new customers. Check out 22 essential tips for the next 12 months.
1. Know your target audience
Don't start an SEO project in the dark. Plan well in advance! When analyzing and/or formatting your client's or personal project's digital marketing plan , it is essential that you study and understand the behavior of your target audience. Where is your target audience? What social networks do they use? What types of keywords do they usually search for on Google? What are their main interests? Based on this information, you can define what type of content you will produce to attract your audience.
2. Analyze your competition and study your niche
Examine the scenario in which you operate and vk database your client's niche. Conduct a SWOT analysis to define the strengths, weaknesses, opportunities, and threats that you will deal with on a daily basis. To analyze your competitors (backlinks, anchor texts, etc.), use tools such as SEMrush and Ahrefs.
3. Think about your projects for mobile
Don't forget to optimize your website for mobile devices, as you're missing out on rewards from Google if you haven't already. The search engine prioritizes mobile, leaving the desktop version as a second option. This action, called mobile-first indexing, was launched in 2019 and is expected to evolve.
This is because, according to a report by the World Advertising Research Center (WARC), by 2025, 72.6% of users will access the Internet only through smartphones. This percentage is equivalent to almost 3.7 billion people. Currently, more than 60% of searches performed on Google are already done using mobile devices.
To check how well your site is mobile-friendly, use Google Search Console's free Mobile-Friendly Test tool.
4. Local search: personalization of results by geolocation
Local businesses are increasingly benefiting from personalized results based on geolocation. These search solutions are likely to play an even more important role in the future. Therefore, create a listing on Google My Business , a tool available to businesses with physical headquarters, to increase your visibility. Add photos of the interior of your business to attract customers. If the same brand has multiple locations, create a listing for each one. Also, check that the address and contact details are correct.
5. Value information architecture
Make navigation on your website intuitive, keep information organized and easy to find. Remember that Google tries to “think” like the internet user, in a semantic way. It favors websites that organize their information architecture well and organize it hierarchically by subject. This way, your content will be well indexed and the user will be satisfied when they can easily find what they are looking for. Your content should be well divided into categories and subcategories relevant to each subject, facilitating navigation from headtails to longtails.
6. Understand user behavior on your website
Map your main landing pages to see which areas of your site have the most clicks and navigation. There are tools, such as CrazyEgg, that make this easier. Register conversion goals and analyze the reports in Google Analytics, studying the paths that the user took before buying a product, requesting a quote or subscribing to a newsletter, for example. Think about what can be done to communicate better with your potential customer, build loyalty among your current customers and generate more leads and conversions.
7. Create quality content in compliance with the EAT principle
Google prioritizes quality content. To achieve this, you can develop it based on the EAT principle. Specialization, authority, and reliability are the basic elements that will ensure that Google pays attention to your website. In addition, use statistics and research to support your arguments.
8. Encourage user interaction
Install social sharing buttons that are clearly visible on your website pages. If users like your content, they will definitely share it with their friends and contacts on social media. In addition, encourage debate and comments on your content. Also, use review ratings that allow users to rate a specific product or service. In addition to encouraging interaction, you will have rich snippets in your search results, which helps increase your CTR (click-through rate).
9. Pay attention to Core Web Vitals
This is a change that promises to take many companies by surprise!
Core Web Vitals is nothing more than an update to Google's algorithms, which aims to analyze the user experience on the website. Three metrics have been added:
LCP (Largest Content Paint): aims to analyze the page loading speed. To do this, it measures the time it takes from the moment the page opens until the largest object is rendered;
FID (First Input Delay): Measures the time it takes for the page to process the first action performed by the visitor on the site. Example: when a visitor enters a news site and clicks on the first article, how long will it take for it to open?
CLS (Cumulative Input Shift): measures the amount of visual changes that occur during page loading. Example: that old situation where you are going to click on a link on the page and, suddenly, an image at the top of the page loads, causing it to scroll down and change the position of the link.
As you can see, loading speed will be even more important for your page to rank well on Google. Therefore, it is a good idea to always check this factor. A good way to do this is by using Think With Google .
10. Pay attention to Page Experience
Another new feature announced in 2021 was Page Experience . Like Core Web Vitals, it will make user experience an even more decisive factor for search engine algorithms in 2022. The main points evaluated are: loading time of less than 2.5 seconds, page responsiveness of less than 100 milliseconds and layout loading stability of less than 0.1.
11. Analyze the most important metrics with Google Analytics, Search Console and SEMrush
It is essential that you monitor the performance of your content. This way, you can check the performance of each content over time and define the next steps to improve it even more. With Google Analytics , Search Console and SEMrush, you can analyze traffic, dwell time, bounce rate, among other metrics.
12. Optimize underperforming pages with fresh content
Do you know that content that didn't perform as well as expected? And that content that is obsolete and no longer receives visitors? Update it with new information. Transform it to appeal to your audience's interest. Identify current keywords that will ensure better performance. After these changes to the content, redirect the old content that is already indexed to the new one.
13. Target a primary (focus) keyword and secondary keywords
With the Hummingbird algorithm update, Google has shown that you need to focus on your reader. Your audience will hardly like to see your primary keyword (focus) all the time in the text. Therefore, in addition to using it, look for variations – secondary keywords. To analyze keywords, you can use Google Trends and SEMrush. This way, you will have even more ranking opportunities.
14. Get ready to rank well with Rich Snippets
Rich Snippets are a great way to increase your click-through rate. Some ways to apply this concept are: sitelinks provided in the SERP, local search, and public reviews.
15. Generate multimedia content
Don't just think about optimized texts, but also about producing videos, images and infographics that can be configured as link bait. Attract your target audience and build loyalty not only through the quality of the information, but also through the usability of your pages, the richness of details and visual innovation. The content needs to be beautiful, as well as informative.
16. Have good URLs
In addition to being a ranking factor, the URL is the link that shares your content. It needs to attract the reader, but it must be “clean”. Therefore, avoid very large numbers and URLs. It needs to be related to the post. Invest in using the focus keyword in it.
17. Create content with voice search in mind
Voice search has seen a surge in popularity following the emergence of virtual assistants such as Alexa, Siri, and other types of AI. As this trend continues to grow, it is very important to optimize your projects so that they can be found through this search engine. To do this, use longer keywords and phrases. When users type, they tend to abbreviate. But when they use voice search, they speak naturally and with more words.
A very common example is “near me”, which many people use to find nearby establishments. Example: “Pizzerias near me”.
18. Take advantage of the importance of links
Links are an important ranking factor on Google. Therefore, make these connections to other content on your website. This will make them richer in quality, provide a better browsing experience for the user and ensure more views on your other content. Be sure to link to your website's home page, which is usually the page that receives the most visits. However, create strategies so that the links are presented naturally.
But that's not the only interesting point about links. External links, those that another website can make citing yours, are significant. They generate greater authority and relevance for your page. In addition, they allow more people to get to know your work and generate an increase in traffic.