Is your SMM effective or are you wasting your time? Where to start with social media promotion.
Posted: Mon Jan 20, 2025 6:59 am
Have you thought about it? And rightly so! SMM is not posting photos and funny pictures, but a complex work. In this article, we share the path we took to the result, the experience we gained, and talk about the mistakes we made (so that you can avoid them).
Where We Started SMM
In 2016, one of our clients decided to create his own Vkontakte group and approached us with a request: to design it and duplicate there the news that we publish on the site. We understood that organize your finances with mint this is not SMM, so we decided to include these works in the information support of the site .
The designer made a beautiful cover for the group, and the manager filled in the basic information and began posting company news.
Within a few weeks, the client saw the results: people began to actively contact the group for consultations and calculations for their projects. As an experienced manager, he decided to scale the effect - launch advertising to attract new participants:
Participant growth chart
A few more weeks passed. The results were getting better and better: the group attracted attention, the number of participants began to grow, and the number of requests increased. And it seemed that everything was fine…
But we began to suspect that something was wrong.
Where we went wrong
Initially, we had the task of "filling the group". But unexpectedly for us, it turned into a completely different one - "implementation and development of a new attraction channel". Obviously, when working with new customer attraction channels, a different approach is needed with setting a goal, calculating costs and measuring efficiency. Therefore, we decided to review the process and approach it more comprehensively.
Briefly about insight, internet marketing and SMM as a channel of attraction
We always suggest starting the comprehensive work on attracting clients from the Internet with the development of an Internet marketing strategy, in which we define the target audience, segment it and describe the life cycle of each client. Then we gradually determine effective communication channels, for which we set specific tasks.
How does this work:
Imagine that you have decided to buy a new wardrobe. But it is not a necessity, because the old wardrobe is still standing. However, the idea of a new, more convenient and modern wardrobe is firmly lodged in your brain.
In your free time, you went to a search engine and typed in the appropriate query to estimate/take a closer look at the options, visited a couple of sites. And then it started! You got into a certain segment - now contextual and banner advertising will follow you everywhere. And if you left an e-mail to receive information, then letters will come to your mail with enviable regularity.
With the right advertising setup, you will really find the closet of your dreams. And if marketers try hard, all these sales messages will not irritate you and will be useful, not advertising.
Where We Started SMM
In 2016, one of our clients decided to create his own Vkontakte group and approached us with a request: to design it and duplicate there the news that we publish on the site. We understood that organize your finances with mint this is not SMM, so we decided to include these works in the information support of the site .
The designer made a beautiful cover for the group, and the manager filled in the basic information and began posting company news.
Within a few weeks, the client saw the results: people began to actively contact the group for consultations and calculations for their projects. As an experienced manager, he decided to scale the effect - launch advertising to attract new participants:
Participant growth chart
A few more weeks passed. The results were getting better and better: the group attracted attention, the number of participants began to grow, and the number of requests increased. And it seemed that everything was fine…
But we began to suspect that something was wrong.
Where we went wrong
Initially, we had the task of "filling the group". But unexpectedly for us, it turned into a completely different one - "implementation and development of a new attraction channel". Obviously, when working with new customer attraction channels, a different approach is needed with setting a goal, calculating costs and measuring efficiency. Therefore, we decided to review the process and approach it more comprehensively.
Briefly about insight, internet marketing and SMM as a channel of attraction
We always suggest starting the comprehensive work on attracting clients from the Internet with the development of an Internet marketing strategy, in which we define the target audience, segment it and describe the life cycle of each client. Then we gradually determine effective communication channels, for which we set specific tasks.
How does this work:
Imagine that you have decided to buy a new wardrobe. But it is not a necessity, because the old wardrobe is still standing. However, the idea of a new, more convenient and modern wardrobe is firmly lodged in your brain.
In your free time, you went to a search engine and typed in the appropriate query to estimate/take a closer look at the options, visited a couple of sites. And then it started! You got into a certain segment - now contextual and banner advertising will follow you everywhere. And if you left an e-mail to receive information, then letters will come to your mail with enviable regularity.
With the right advertising setup, you will really find the closet of your dreams. And if marketers try hard, all these sales messages will not irritate you and will be useful, not advertising.