How we brought a dental clinic website into Yandex's top 10 for 34 queries thanks to SEO promotion
Posted: Mon Jan 20, 2025 5:24 am
Hired a team, made a website, spent money, and clients don't come. This happens if you don't promote the website. The clinic " Dynasty Junior " contacted us with this problem . We tell you how we set up SEO promotion for the website, collected a semantic core and brought the website to the top of Yandex and Google.
Hi, I'm Anatoly Politsyn, technical director of the internet how to use the rcs database for direct marketing marketing agency "Sinaps". We create websites from scratch and help companies attract customers using SEO, contextual and targeted advertising.
In May 2023, the children's dentistry "Dynasty Junior" approached us. Before that, they had already come to us with a request to develop a website for their adult clinic. We made the website, the client was satisfied and returned to us with a new task - to set up the promotion of the children's clinic website. Today we will tell you how we optimized the website and increased the number of applications sixfold.
Client's task and first hypothesis
The client wanted to attract more leads to the website of the children's clinic "Dynasty Junior" and bring the site to the top of search engines.
When we started working on website promotion, we defined the main hypothesis for ourselves: in order to distinguish the client’s website from competitors, it is necessary to optimize the interface and create a semantic core based on target queries.
Irina Cherepanova
SEO specialist at the agency "Synapse"
Features of the niche and solution to the problem
The competition in the dental field is quite high: at that time there were more than 15 clinics in the city. We looked at competitors' websites, most of them were almost identical and did not stand out in any way. Then we suggested redesigning the website so that it would stand out from the competitors and optimize it from the SEO side.
When we were collecting the semantic core for queries, we decided to base it on the clinic's services. For example, we included both the clinic's specialists — "orthodontist" — and the services themselves — "teeth cleaning." We also conducted a frequency analysis of queries. From it, we learned that the query "looking for a dentist" is entered into the search very rarely. It was replaced with "children's dentist," and "remove a tooth" with a more targeted one — "remove a tooth for a child."
Using these keys, we were able to create a semantic core of 2000 thematic queries for our region.
Semantic core for the dental clinic "Dynasty Children"
Semantic core for the dental clinic "Dynasty Children"
Launched SEO
Initially, we developed a core of queries and a promotion strategy, and also carried out technical optimization of the site.
This is how we worked:
We have collected a core of queries from 2000 keys.
We developed a promotion strategy taking into account the hypothesis.
We have done technical optimization of the site.
We wrote and posted SEO texts on the website.
We have made some improvements to the website for the convenience of users.
To optimize the site and make it convenient for users, we connected turbo pages. Such windows open 15 times faster than usual, even with a slow Internet connection. And in the search engine, the page has become more attractive: without going to the site, you can see information about the clinic and services. This significantly distinguishes us from other results and competitors.
This is what the site looks like in search results
This is what the site looks like in search results
Implementing a strategy is not a one-day affair, the process was smooth, and we monitored the results to understand the effectiveness of the work. Every month we agreed on plans for revisions, texts, and adjusted the strategy.
Graphs of changes in traffic volume and number of applications during the promotion period
Graphs of changes in traffic volume and number of applications during the promotion period
Promotion results
Now we are only engaged in maintaining the strategy: we monitor the indicators and, if necessary, make changes to the site. As a result of promotion and SEO optimization, traffic to the site increased fourfold, the cost of the transition decreased twofold, and the number of applications increased sixfold.
With such high quantitative indicators, the cost of the application fell sharply - five times, and the conversion increased almost twofold. The site rose much higher in the search engine. 34 queries entered the top 10 of Yandex, 15 queries entered the top 10 of Google.
The results of the promotion pleased not only the client, but us as well. The tariff cost only 20 thousand rubles. The investment was fully recouped, and communication with the client was excellent. The client contacted our agency for the second time and was satisfied again.
Julia Palochkina
Account Manager "Synapse"
If you want to increase traffic and attract new clients, contact Synapse . Our team will help you set up promotion from scratch, and if you are alr
Hi, I'm Anatoly Politsyn, technical director of the internet how to use the rcs database for direct marketing marketing agency "Sinaps". We create websites from scratch and help companies attract customers using SEO, contextual and targeted advertising.
In May 2023, the children's dentistry "Dynasty Junior" approached us. Before that, they had already come to us with a request to develop a website for their adult clinic. We made the website, the client was satisfied and returned to us with a new task - to set up the promotion of the children's clinic website. Today we will tell you how we optimized the website and increased the number of applications sixfold.
Client's task and first hypothesis
The client wanted to attract more leads to the website of the children's clinic "Dynasty Junior" and bring the site to the top of search engines.
When we started working on website promotion, we defined the main hypothesis for ourselves: in order to distinguish the client’s website from competitors, it is necessary to optimize the interface and create a semantic core based on target queries.
Irina Cherepanova
SEO specialist at the agency "Synapse"
Features of the niche and solution to the problem
The competition in the dental field is quite high: at that time there were more than 15 clinics in the city. We looked at competitors' websites, most of them were almost identical and did not stand out in any way. Then we suggested redesigning the website so that it would stand out from the competitors and optimize it from the SEO side.
When we were collecting the semantic core for queries, we decided to base it on the clinic's services. For example, we included both the clinic's specialists — "orthodontist" — and the services themselves — "teeth cleaning." We also conducted a frequency analysis of queries. From it, we learned that the query "looking for a dentist" is entered into the search very rarely. It was replaced with "children's dentist," and "remove a tooth" with a more targeted one — "remove a tooth for a child."
Using these keys, we were able to create a semantic core of 2000 thematic queries for our region.
Semantic core for the dental clinic "Dynasty Children"
Semantic core for the dental clinic "Dynasty Children"
Launched SEO
Initially, we developed a core of queries and a promotion strategy, and also carried out technical optimization of the site.
This is how we worked:
We have collected a core of queries from 2000 keys.
We developed a promotion strategy taking into account the hypothesis.
We have done technical optimization of the site.
We wrote and posted SEO texts on the website.
We have made some improvements to the website for the convenience of users.
To optimize the site and make it convenient for users, we connected turbo pages. Such windows open 15 times faster than usual, even with a slow Internet connection. And in the search engine, the page has become more attractive: without going to the site, you can see information about the clinic and services. This significantly distinguishes us from other results and competitors.
This is what the site looks like in search results
This is what the site looks like in search results
Implementing a strategy is not a one-day affair, the process was smooth, and we monitored the results to understand the effectiveness of the work. Every month we agreed on plans for revisions, texts, and adjusted the strategy.
Graphs of changes in traffic volume and number of applications during the promotion period
Graphs of changes in traffic volume and number of applications during the promotion period
Promotion results
Now we are only engaged in maintaining the strategy: we monitor the indicators and, if necessary, make changes to the site. As a result of promotion and SEO optimization, traffic to the site increased fourfold, the cost of the transition decreased twofold, and the number of applications increased sixfold.
With such high quantitative indicators, the cost of the application fell sharply - five times, and the conversion increased almost twofold. The site rose much higher in the search engine. 34 queries entered the top 10 of Yandex, 15 queries entered the top 10 of Google.
The results of the promotion pleased not only the client, but us as well. The tariff cost only 20 thousand rubles. The investment was fully recouped, and communication with the client was excellent. The client contacted our agency for the second time and was satisfied again.
Julia Palochkina
Account Manager "Synapse"
If you want to increase traffic and attract new clients, contact Synapse . Our team will help you set up promotion from scratch, and if you are alr