Sticky Growth or Fixed Growth
Posted: Mon Jan 20, 2025 5:12 am
Sticky in Spanish means “sticky”, and it means that a product is so sticky that it is difficult to match.
An example of this will always be Facebook, as the value of the platform increased for the user as more friends joined.
They accomplished this by first targeting specific schools, then slowly expanding into the company it is today.
The magic formula to achieve this is: high retention + low turnover + network effects.
Paid Growth or Remunerated Growth
Companies that go viral and are “sticky” are more common in software, as many types of companies do not benefit as much from this type of marketing.
Hardware companies like Mac makeup can't go viral and catchy algeria whatsapp number database just by creating a campaign, that's why they use commercials for that.
Therefore, this paid growth starts with something basic like advertising or public relations.
But it must also lead to lower costs while increasing profits to further exploit a position of power.
Increasing interest will always be the first step, but a wake-up call is also necessary.
Activation
To increase conversions as quickly as possible, all you need to do is remove form fields from your subscription page – it’s that simple!
For example, asking people for their credit card information can be frustrating because they may not yet be sure they need what you offer.
On the other hand, since you want qualified people to stay with your business , overlaying pages per view after registration can give you the context you need.
In this regard, Fraser Deans, according to Neil Patel's website, says that there are three distinct phases for an acquisition to be successful:
Pre-registration : This refers to all the steps it takes for a person to get to a registration page. For example, they simply did a Google search, clicked on a blog, and landed there. The secret here is to optimize user flows, i.e., give them immediate value in every action they take on your site.
First user experience : This is all about guiding your users through the value your product brings, so using tutorials is a great help. The more complex your product is to use, the more they should benefit from this phase.
Post-registration : This is about ensuring that the user will not leave, so hypothesizing possible solutions is the secret to finding how to maintain post-registration. So personalizing messages for each action that users perform is necessary in this activation phase.
An example of this will always be Facebook, as the value of the platform increased for the user as more friends joined.
They accomplished this by first targeting specific schools, then slowly expanding into the company it is today.
The magic formula to achieve this is: high retention + low turnover + network effects.
Paid Growth or Remunerated Growth
Companies that go viral and are “sticky” are more common in software, as many types of companies do not benefit as much from this type of marketing.
Hardware companies like Mac makeup can't go viral and catchy algeria whatsapp number database just by creating a campaign, that's why they use commercials for that.
Therefore, this paid growth starts with something basic like advertising or public relations.
But it must also lead to lower costs while increasing profits to further exploit a position of power.
Increasing interest will always be the first step, but a wake-up call is also necessary.
Activation
To increase conversions as quickly as possible, all you need to do is remove form fields from your subscription page – it’s that simple!
For example, asking people for their credit card information can be frustrating because they may not yet be sure they need what you offer.
On the other hand, since you want qualified people to stay with your business , overlaying pages per view after registration can give you the context you need.
In this regard, Fraser Deans, according to Neil Patel's website, says that there are three distinct phases for an acquisition to be successful:
Pre-registration : This refers to all the steps it takes for a person to get to a registration page. For example, they simply did a Google search, clicked on a blog, and landed there. The secret here is to optimize user flows, i.e., give them immediate value in every action they take on your site.
First user experience : This is all about guiding your users through the value your product brings, so using tutorials is a great help. The more complex your product is to use, the more they should benefit from this phase.
Post-registration : This is about ensuring that the user will not leave, so hypothesizing possible solutions is the secret to finding how to maintain post-registration. So personalizing messages for each action that users perform is necessary in this activation phase.