#4: How to Create Content the LinkedIn Algorithm Likes
Posted: Mon Jan 20, 2025 5:03 am
If you have a profile, you can nurture your content while it’s still in the all-important early testing stages. Reply to any comment immediately, or even leave a comment to clarify and expand on your own post. These interactions will send a positive signal to the algorithm and help expand your reach.
You can also win over the algorithm east timor business email list by interacting with relevant content from other pages and profiles before and after your posts. You’re establishing an image as an active, engaged user, which will help increase dwell time and LinkedIn will reward you.
Increasing engagement like this isn’t worth it for a company page, though. Company pages are more static and their content takes longer to be effective.
Let's put all this together. Now that we understand LinkedIn’s algorithm, how do we create content that appeals to it? How do we increase dwell time and high-quality interactions while avoiding corporate language, negative engagement, and direct calls to action?
There are six types of organic content that almost always perform well on LinkedIn.
Personal stories. Content that tells stories from a personal perspective has always been popular on social networks. People love to hear the real story behind your brand, business and journey.
Thought leadership. Share insights and expert content that will keep your audience hanging on your every word. But be warned: These are the things that appeal most to the silent crowd. You won’t see much active engagement on these posts. However, if you keep posting with a consistent frequency and quality, you will eventually get conversions.
Create Content - LinkedIn - Algorithms Love Thought Leadership - 9
You can also win over the algorithm east timor business email list by interacting with relevant content from other pages and profiles before and after your posts. You’re establishing an image as an active, engaged user, which will help increase dwell time and LinkedIn will reward you.
Increasing engagement like this isn’t worth it for a company page, though. Company pages are more static and their content takes longer to be effective.
Let's put all this together. Now that we understand LinkedIn’s algorithm, how do we create content that appeals to it? How do we increase dwell time and high-quality interactions while avoiding corporate language, negative engagement, and direct calls to action?
There are six types of organic content that almost always perform well on LinkedIn.
Personal stories. Content that tells stories from a personal perspective has always been popular on social networks. People love to hear the real story behind your brand, business and journey.
Thought leadership. Share insights and expert content that will keep your audience hanging on your every word. But be warned: These are the things that appeal most to the silent crowd. You won’t see much active engagement on these posts. However, if you keep posting with a consistent frequency and quality, you will eventually get conversions.
Create Content - LinkedIn - Algorithms Love Thought Leadership - 9