Content Went From “Art” To “Science”
Posted: Mon Jan 20, 2025 4:54 am
The way Content Marketing is perceived within your company changes from the exact moment you analyze data to adjust your content.
That's why we say that it went from being the art of creating content to a whole science analyzed by marketers, thanks to Big Data.
In the old days, companies used to meet with their Marketing team to brainstorm how, where and to whom to create content for them.
Big Data reduces everything to demographic and even behavioral data to make decisions in a unidirectional way; that is, they do not require discussion to be made. The numbers do not lie.
Offering a Competitive Advantage to Brands
By optimizing the reach of each piece of content your usa whatsapp resource brand generates, you will gain a competitive advantage that only Big Data can provide.
Although certainly, if you are developing a content strategy it is not advisable to deal with an exaggerated amount of data.
You can fall for the lie that quantity is better than quality, but the brands that succeed in this space are the ones that measure the performance of their content and make adjustments accordingly.
“With Big Data, content has gone from being an “art” to being a “science.”
That's why we say that it went from being the art of creating content to a whole science analyzed by marketers, thanks to Big Data.
In the old days, companies used to meet with their Marketing team to brainstorm how, where and to whom to create content for them.
Big Data reduces everything to demographic and even behavioral data to make decisions in a unidirectional way; that is, they do not require discussion to be made. The numbers do not lie.
Offering a Competitive Advantage to Brands
By optimizing the reach of each piece of content your usa whatsapp resource brand generates, you will gain a competitive advantage that only Big Data can provide.
Although certainly, if you are developing a content strategy it is not advisable to deal with an exaggerated amount of data.
You can fall for the lie that quantity is better than quality, but the brands that succeed in this space are the ones that measure the performance of their content and make adjustments accordingly.
“With Big Data, content has gone from being an “art” to being a “science.”