SEO Trends 2025: “What we know so far is going to change radically”
Posted: Mon Jan 20, 2025 4:43 am
Marketing4ecommerce Content Manager
“What we know so far is going to change radically. Until that time comes, we will not really know how big the change is going to be. And that means that we have to learn to live with uncertainty.” This phrase, which can easily sum up the day-to-day life of those who work in SEO , was the starting point of the presentation given by MJ Cachón , director of the agency specialized in strategy and SEO, Laika , who anticipated the 2025 trends in the world of web positioning.
Below , we analyze the present and future of SEO with the contribution of Cachón, based on four axes : flexible and agile adaptation to changes, fragmentation of searches , the use of AI , quality and authenticity as differentiators, and the use of advanced measurement .
This article is part of our “2025 Trends Special” , in which 28 industry experts preview everything that is coming in the world of marketing and eCommerce for the coming year.
Download it for free
Adaptation and flexibility
Today’s SEO environment demands more amazon database than ever before. With constant change and an evolving search ecosystem, professionals must prioritize agility and testability. This means creating dynamic strategies based on experiments and analysis.
To succeed, we must understand that Google is not just a tool, but an expanding ecosystem, which requires monitoring where its updates are headed and adjusting strategies accordingly.
Search fragmentation: there is life beyond Google
Although Google remains the undisputed leader, search is becoming increasingly fragmented. Factors such as regulation in Europe, which allows users to choose their default search engine, and the rise of search engines such as Tik Tok and Instagram are redefining the terrain. Especially among young people, platforms such as these are used to research travel destinations, trends or activities, relegating Google to the background in certain cases.
In addition, CPCs (cost per click) on Google Ads continue to rise, forcing greater integration between organic and paid strategies. Companies must explore other search engines and formats to maximize their reach and adapt to changing user behavior.
Artificial intelligence as a tool, not a solution
Generative AI has transformed SEO, but it’s not the ultimate solution. Tools like ChatGPT or Perplexity offer new possibilities, but their use must be strategic. While they are useful for automating tasks like keyword research or wireframing, relying on them to generate content without supervision can compromise quality and originality.
The focus should be clear: use AI to complement creative processes, not replace them . The key will be to repurpose existing content for new formats – for example, videos on social platforms – and improve presence on search engines integrated with AI, such as Bing with its Copilot .
Quality, authenticity and originality: the pillars of SEO content
Even though generative AI has a short lifespan in content generation, the web is already saturated with texts, images and all kinds of creations generated with this new technology. Therefore, quality and authenticity are more important than ever , becoming the key differentiators.
“What we know so far is going to change radically. Until that time comes, we will not really know how big the change is going to be. And that means that we have to learn to live with uncertainty.” This phrase, which can easily sum up the day-to-day life of those who work in SEO , was the starting point of the presentation given by MJ Cachón , director of the agency specialized in strategy and SEO, Laika , who anticipated the 2025 trends in the world of web positioning.
Below , we analyze the present and future of SEO with the contribution of Cachón, based on four axes : flexible and agile adaptation to changes, fragmentation of searches , the use of AI , quality and authenticity as differentiators, and the use of advanced measurement .
This article is part of our “2025 Trends Special” , in which 28 industry experts preview everything that is coming in the world of marketing and eCommerce for the coming year.
Download it for free
Adaptation and flexibility
Today’s SEO environment demands more amazon database than ever before. With constant change and an evolving search ecosystem, professionals must prioritize agility and testability. This means creating dynamic strategies based on experiments and analysis.
To succeed, we must understand that Google is not just a tool, but an expanding ecosystem, which requires monitoring where its updates are headed and adjusting strategies accordingly.
Search fragmentation: there is life beyond Google
Although Google remains the undisputed leader, search is becoming increasingly fragmented. Factors such as regulation in Europe, which allows users to choose their default search engine, and the rise of search engines such as Tik Tok and Instagram are redefining the terrain. Especially among young people, platforms such as these are used to research travel destinations, trends or activities, relegating Google to the background in certain cases.
In addition, CPCs (cost per click) on Google Ads continue to rise, forcing greater integration between organic and paid strategies. Companies must explore other search engines and formats to maximize their reach and adapt to changing user behavior.
Artificial intelligence as a tool, not a solution
Generative AI has transformed SEO, but it’s not the ultimate solution. Tools like ChatGPT or Perplexity offer new possibilities, but their use must be strategic. While they are useful for automating tasks like keyword research or wireframing, relying on them to generate content without supervision can compromise quality and originality.
The focus should be clear: use AI to complement creative processes, not replace them . The key will be to repurpose existing content for new formats – for example, videos on social platforms – and improve presence on search engines integrated with AI, such as Bing with its Copilot .
Quality, authenticity and originality: the pillars of SEO content
Even though generative AI has a short lifespan in content generation, the web is already saturated with texts, images and all kinds of creations generated with this new technology. Therefore, quality and authenticity are more important than ever , becoming the key differentiators.