Meta’s Advantage+ creative also uses AI to optimize ad copy and images.
Posted: Mon Jan 20, 2025 3:57 am
For text, you can provide up to five main text jordan b2b leads options and it will suggest titles and generate variations. But Jon says language written by AI often doesn’t look on-brand because it may contain emojis or different types of language that may sound different to you or your brand.
For images, it can adjust the aspect ratio by filling the background. So by adding color to the top and bottom to complete the square, the horizontal photo becomes a vertical photo. It doesn't inject new elements, it just extends existing colors. For example, if you have a 16-by-9-inch outdoor photo, the AI will crop or expand the image and fill in more of the sky.
Other features include automatically converting images to videos or slideshows and applying templates. However, Jon warns that these templates often look terrible—the colors are incorrect and the text overlays are weird.
The goal is to reduce manual editing for different ad slots. But advertisers don’t like inconsistent branding and ugly looks. However, unappealing visuals can grab people's attention.
Advertisers have a lot to keep up with, Jon said. But you can refuse improvements on a case-by-case basis. Algorithms still have to work hard to understand brand identity and quality standards. But its capabilities are steadily improving.
For images, it can adjust the aspect ratio by filling the background. So by adding color to the top and bottom to complete the square, the horizontal photo becomes a vertical photo. It doesn't inject new elements, it just extends existing colors. For example, if you have a 16-by-9-inch outdoor photo, the AI will crop or expand the image and fill in more of the sky.
Other features include automatically converting images to videos or slideshows and applying templates. However, Jon warns that these templates often look terrible—the colors are incorrect and the text overlays are weird.
The goal is to reduce manual editing for different ad slots. But advertisers don’t like inconsistent branding and ugly looks. However, unappealing visuals can grab people's attention.
Advertisers have a lot to keep up with, Jon said. But you can refuse improvements on a case-by-case basis. Algorithms still have to work hard to understand brand identity and quality standards. But its capabilities are steadily improving.