Some internet marketers think it’s good enough to create a swarm of low-quality press releases and put them on platforms to get as many backlinks as possible. The result is a flood of spammy press releases stuffed with long keyword phrases that people can’t read. So, how to get real value using press releases? If you want great results, you can’t flood the market with spam to get a few backlinks pointing to your landing page, website, or blog.
First, Google will penalize you for this approach, so your site or blog won’t get a boost in china phone number data its page rank. Second, nobody is going to see or let alone read your press releases. You want reputable journalists, news organizations, media outlets, or blogs to pick up your press release and talk about the information — and that’s not going to happen if it doesn’t have valuable content and is stuffed with keywords.
distributing newsworthy information. You should treat press releases the same as other types of content writing — highly valuable content written for people and optimized for SEO using techniques like strategic keyword placement. SEARCH ENGINE OPTIMIZATION How to Create Press Releases for SEO In today’s digital marketing landscape, SEO goes much further than creating text filled with specific keywords.