Here we should divide product groups according to their functions:
Posted: Sun Jan 19, 2025 10:54 am
Some products can act as major revenue generators (seasonal, new and popular products, products with high sales growth rates).
Customer flow forming. This is the main group of products that customers come to the store for. For example, fresh meat directly from the butcher or office paper from the stationery store.
Money Generators: The purpose of these products is to get customers to spend money. These products usually have a minimal markup and bring in a small profit.
Defenders. This role is played by promotional products that keep price-sensitive shoppers away from competitors. Such products also shape the store's price perception.
Image creator. These products are designed to correct the image of a retail outlet, to create a certain atmosphere in it. This could be elite clothing or alcoholic beverages in a supermarket.
Demand research. Such products are purchased in minimal quantities and are not intended for a sharp increase in the product line.
When all representatives of these roles are present on store shelves, the synergistic effect has a positive impact on overall sales volume.
Step 5: Develop goals for product categories
One of the main tasks of marketing is to increase profits. At the same time, each product segment has its own performance indicators. They largely depend on the role assigned to it.
Let's list the key indicators:
turnover;
profitability;
percentage of sales;
markup;
number of purchases;
average bill.
Having set the goals, you can further turn leads into sales with overseas chinese in worldwide data evaluate the effectiveness of the category manager within individual product categories. Of course, KPIs should be formed using the SMART method (realistic, measurable, easy to research).
Step 6: Forming strategies
The main goal of working on a product category strategy is to satisfy consumer demand by optimizing the product line.
Formation of strategies
To achieve this, it is necessary to take a number of steps:
explore categories;
evaluate possible development paths for the product group;
analyze the influence of some factors on the dynamics of changes within the category. Predict in detail the results of such an impact;
develop measures aimed at eliminating discrepancies between the existing range and consumer demand;
find sources and methods of financing the product category;
draw up a budget for category development.
Category strategy is reflected in sales plans.
Step 7: Developing Tac
Customer flow forming. This is the main group of products that customers come to the store for. For example, fresh meat directly from the butcher or office paper from the stationery store.
Money Generators: The purpose of these products is to get customers to spend money. These products usually have a minimal markup and bring in a small profit.
Defenders. This role is played by promotional products that keep price-sensitive shoppers away from competitors. Such products also shape the store's price perception.
Image creator. These products are designed to correct the image of a retail outlet, to create a certain atmosphere in it. This could be elite clothing or alcoholic beverages in a supermarket.
Demand research. Such products are purchased in minimal quantities and are not intended for a sharp increase in the product line.
When all representatives of these roles are present on store shelves, the synergistic effect has a positive impact on overall sales volume.
Step 5: Develop goals for product categories
One of the main tasks of marketing is to increase profits. At the same time, each product segment has its own performance indicators. They largely depend on the role assigned to it.
Let's list the key indicators:
turnover;
profitability;
percentage of sales;
markup;
number of purchases;
average bill.
Having set the goals, you can further turn leads into sales with overseas chinese in worldwide data evaluate the effectiveness of the category manager within individual product categories. Of course, KPIs should be formed using the SMART method (realistic, measurable, easy to research).
Step 6: Forming strategies
The main goal of working on a product category strategy is to satisfy consumer demand by optimizing the product line.
Formation of strategies
To achieve this, it is necessary to take a number of steps:
explore categories;
evaluate possible development paths for the product group;
analyze the influence of some factors on the dynamics of changes within the category. Predict in detail the results of such an impact;
develop measures aimed at eliminating discrepancies between the existing range and consumer demand;
find sources and methods of financing the product category;
draw up a budget for category development.
Category strategy is reflected in sales plans.
Step 7: Developing Tac