Here we talk in detail about how to draw up a company marketing plan .
In short, a marketing plan is developed in the following order:
Studying the organization's business: why customers buy from this particular company, how high is consumer loyalty and how effectively the promotion channels used work.
An analysis of competitors is carried out: points of sale (online and offline), pricing, promotions, marketing channels and their perception by consumers.
Based on the data obtained, realistic tasks and goals are set, for example, to increase the average purchase receipt by 15% or business profitability by 30%.
A plan for achieving the student database set goals is developed: it is necessary to outline all the steps of marketing activities, determine the performers of the tasks, the budget, the deadlines and the results that are expected to be obtained.
Include risks of employee layoffs, delays in campaign launches, or budget cuts.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download temp