How to Run a Customer Acquisition Email Campaign
Posted: Sun Jan 19, 2025 8:07 am
B2C email marketing is one of the most affordable and efficient ways to grow your customer base. But there are a few things you’ll need to run an effective customer acquisition email campaign. This article will cover how to build your list, segment your audience, and develop campaigns that increase revenue.
Email Acquisition
Email acquisition is the most significant obstacle that stands in the way of customer acquisition email campaigns. The success of your efforts will rely mainly on your ability to build your email list so you can scale your email marketing campaigns to reach more customers.
Here are three B2C lead generation tactics that will help you build your email list:
Pop-Up Forms
Pop-up forms get a lot of flak, but everyone keeps using them because they work. If you offer a relevant incentive your visitors will love, they’re less likely to find the form a nuisance. Some incentives, like free shipping, can increase conversion rates substantially.
Lead Magnets
Offering something in exchange for your visitors’ email addresses is a tried-and-true method. Depending on your product or service and your industry, you might offer a digital lead magnet (e.g., an information product like an eBook), a physical lead magnet (e.g., a free sample), or a special promotion (e.g., a discount or free shipping).
Once you discover some effective lead magnets, you can drive paid traffic south africa whatsapp data to them. That way, you can target specific groups of people (through remarketing or third-party data) to convert them into subscribers.
Website Visitor Identification
Website visitor identification makes things even easier. It’s a CAN-SPAM and GDPR compliant way to collect the names, emails, and mailing addresses of up to 40 percent of your website visitors.
Even if your visitors don’t convert, visitor identification software can match a substantial number of them to records in third-party databases. Then they push that data into your CRM, or you can run ad campaigns and send emails from within the visitor identification platform itself.
Each record starts at $0.24 for the first name, last name, email address, and mailing address. You can layer on additional information for an additional fee. That includes information like:
automotive data
household income range
age range
education level
gender
homeowner status
length of residence range
net worth ranges
marital status
presence of children
You can get 100 free leads to try it when you sign up for LeadPost today.
Audience Segmentation
One of the biggest pros of email marketing is that it makes audience segmentation very simple, so you can send personalized emails and offers to different groups of your audience. For example, you can make sure you don’t send an email about a back-to-school campaign to people who aren’t parents.
This level of personalization increases customer loyalty, customer engagement, and, ultimately, revenue.
Demographic Segmentation
Demographic segmentation divides your audience based on characteristics like age and gender. If you don’t have any of this data currently, you can enrich your records with website visitor identification.
Geographic Segmentation
Geographic segmentation segments your audience based on their location. This could be at the national, state, or city level. You can also collect this information with website visitor identification software.
Behavioral Segmentation
Behavioral segmentation splits your audience into categories based on relevant behaviors. The easiest method relies on tools like HubSpot and Active Campaign to group your audience based on their website behavior.
For example, if someone has visited a product page for the same pair of boots ten times in the last week, you might want to send them a special offer on those boots to coax them into making a purchase.
Email Acquisition
Email acquisition is the most significant obstacle that stands in the way of customer acquisition email campaigns. The success of your efforts will rely mainly on your ability to build your email list so you can scale your email marketing campaigns to reach more customers.
Here are three B2C lead generation tactics that will help you build your email list:
Pop-Up Forms
Pop-up forms get a lot of flak, but everyone keeps using them because they work. If you offer a relevant incentive your visitors will love, they’re less likely to find the form a nuisance. Some incentives, like free shipping, can increase conversion rates substantially.
Lead Magnets
Offering something in exchange for your visitors’ email addresses is a tried-and-true method. Depending on your product or service and your industry, you might offer a digital lead magnet (e.g., an information product like an eBook), a physical lead magnet (e.g., a free sample), or a special promotion (e.g., a discount or free shipping).
Once you discover some effective lead magnets, you can drive paid traffic south africa whatsapp data to them. That way, you can target specific groups of people (through remarketing or third-party data) to convert them into subscribers.
Website Visitor Identification
Website visitor identification makes things even easier. It’s a CAN-SPAM and GDPR compliant way to collect the names, emails, and mailing addresses of up to 40 percent of your website visitors.
Even if your visitors don’t convert, visitor identification software can match a substantial number of them to records in third-party databases. Then they push that data into your CRM, or you can run ad campaigns and send emails from within the visitor identification platform itself.
Each record starts at $0.24 for the first name, last name, email address, and mailing address. You can layer on additional information for an additional fee. That includes information like:
automotive data
household income range
age range
education level
gender
homeowner status
length of residence range
net worth ranges
marital status
presence of children
You can get 100 free leads to try it when you sign up for LeadPost today.
Audience Segmentation
One of the biggest pros of email marketing is that it makes audience segmentation very simple, so you can send personalized emails and offers to different groups of your audience. For example, you can make sure you don’t send an email about a back-to-school campaign to people who aren’t parents.
This level of personalization increases customer loyalty, customer engagement, and, ultimately, revenue.
Demographic Segmentation
Demographic segmentation divides your audience based on characteristics like age and gender. If you don’t have any of this data currently, you can enrich your records with website visitor identification.
Geographic Segmentation
Geographic segmentation segments your audience based on their location. This could be at the national, state, or city level. You can also collect this information with website visitor identification software.
Behavioral Segmentation
Behavioral segmentation splits your audience into categories based on relevant behaviors. The easiest method relies on tools like HubSpot and Active Campaign to group your audience based on their website behavior.
For example, if someone has visited a product page for the same pair of boots ten times in the last week, you might want to send them a special offer on those boots to coax them into making a purchase.