Color comparison of two foreign trade websites
Posted: Sun Jan 19, 2025 6:29 am
Shopify once conducted a survey, and the results were shocking.
The survey found that 93% of purchasing decisions are based on appearance, and 84.7% of consumers consider color as the main reason for purchasing a product.
Shopify Research
You should know that nearly 85% of the information in the human brain is obtained through vision, which also means that color has a great influence on human shopping thoughts.
For example, women will like warm and beautiful colors, such as pink, goose yellow, etc. Men will choose stable and stable colors, such as black, gray, etc.
However, I think this is more for C-end products, and the bahamas b2b leads performance on B-end products is slightly different.
Because color marketing needs to distinguish the big difference between the C-end and the B-end: different usage scenarios.
The usage scenarios of C-end are fragmented. For example, users will not stare at the same shopping website for a long time, but switch between multiple websites at will, such as looking at Taobao for a while and then looking at JD.com. Therefore, C-end web pages are more entertainment and social.
The B-side is just the opposite. Customers browse this website for work, so they must spend time studying it and cannot use it with their personal preferences. Therefore, the B-side pays more attention to rigorous design and colors close to reality.
This determines that the goal of B-side web color marketing is to promote conversion .
Proper use of color is a big step in promoting conversion.
As a company’s most efficient “billboard”, the choice of colors for a website must be made with great care.
The survey found that 93% of purchasing decisions are based on appearance, and 84.7% of consumers consider color as the main reason for purchasing a product.
Shopify Research
You should know that nearly 85% of the information in the human brain is obtained through vision, which also means that color has a great influence on human shopping thoughts.
For example, women will like warm and beautiful colors, such as pink, goose yellow, etc. Men will choose stable and stable colors, such as black, gray, etc.
However, I think this is more for C-end products, and the bahamas b2b leads performance on B-end products is slightly different.
Because color marketing needs to distinguish the big difference between the C-end and the B-end: different usage scenarios.
The usage scenarios of C-end are fragmented. For example, users will not stare at the same shopping website for a long time, but switch between multiple websites at will, such as looking at Taobao for a while and then looking at JD.com. Therefore, C-end web pages are more entertainment and social.
The B-side is just the opposite. Customers browse this website for work, so they must spend time studying it and cannot use it with their personal preferences. Therefore, the B-side pays more attention to rigorous design and colors close to reality.
This determines that the goal of B-side web color marketing is to promote conversion .
Proper use of color is a big step in promoting conversion.
As a company’s most efficient “billboard”, the choice of colors for a website must be made with great care.