What is a digital membership card?
Posted: Sun Jan 19, 2025 6:29 am
A "digital membership card" is a membership card that can be used using an app on a smartphone or tablet .
Many stores, such as restaurants and beauty salons, issue paper or plastic cards.
However, these methods had the disadvantage syria email address of making it difficult to accurately manage customer information, and also increased the risk of losing users.
However, with a digital membership card, users can easily perform everything from customer management and analysis to marketing using customer information, which was previously difficult, such as viewing purchase history, checking and managing points, issuing coupons, and sending messages to users .
Since there is no need to carry around paper or cards as in the past, there is almost no risk of losing or forgetting it .
Main features of the digital membership card
The primary method of introducing digital membership cards is through an app.
The functions and details of the app will vary depending on the type of app developed or the app service used, but it is common for digital membership cards to be linked with the following functions:
function
Details and usage scenarios
Membership card
A function that allows users to present their membership card via a barcode on the app . Users can use the app just by opening it, so there is no need to carry around a membership card, lowering the barrier to use for users.
Points allocation and management
A function that allows you to give and manage points online . The same points can be used at physical stores and on EC sites, which leads to the realization of OMO (※).
Stamp Card
A function that allows you to give stamps according to the number of visits and the amount of money spent . This is effective for repeat measures such as distributing coupons and discount vouchers according to the number of stamps.
Reservation Management
A function that allows users to centrally manage their reservation status , leading to more efficient work for staff.
Push notifications
A function that delivers discount information and coupons to users' devices . It has a higher open rate than email distribution, and is effective in increasing repeat customers and reviving dormant customers.
Automated messaging
This function allows you to automatically send messages according to the user's circumstances, such as when they registered as a member or their birthday month . This not only reduces the burden on staff, but is also expected to increase repeat customer rates.
Analysis and system integration
This function allows you to analyze customer purchase history and usage status, and link with external systems such as POS registers . It is useful for planning marketing measures, verifying their effectiveness, and making improvements.
In this way, you can manage reservations, points, and customer data all within a single app.
※"OMO"
It is an abbreviation for "Online Merges with Offline" and refers to the merging of offline and online.
Many stores, such as restaurants and beauty salons, issue paper or plastic cards.
However, these methods had the disadvantage syria email address of making it difficult to accurately manage customer information, and also increased the risk of losing users.
However, with a digital membership card, users can easily perform everything from customer management and analysis to marketing using customer information, which was previously difficult, such as viewing purchase history, checking and managing points, issuing coupons, and sending messages to users .
Since there is no need to carry around paper or cards as in the past, there is almost no risk of losing or forgetting it .
Main features of the digital membership card
The primary method of introducing digital membership cards is through an app.
The functions and details of the app will vary depending on the type of app developed or the app service used, but it is common for digital membership cards to be linked with the following functions:
function
Details and usage scenarios
Membership card
A function that allows users to present their membership card via a barcode on the app . Users can use the app just by opening it, so there is no need to carry around a membership card, lowering the barrier to use for users.
Points allocation and management
A function that allows you to give and manage points online . The same points can be used at physical stores and on EC sites, which leads to the realization of OMO (※).
Stamp Card
A function that allows you to give stamps according to the number of visits and the amount of money spent . This is effective for repeat measures such as distributing coupons and discount vouchers according to the number of stamps.
Reservation Management
A function that allows users to centrally manage their reservation status , leading to more efficient work for staff.
Push notifications
A function that delivers discount information and coupons to users' devices . It has a higher open rate than email distribution, and is effective in increasing repeat customers and reviving dormant customers.
Automated messaging
This function allows you to automatically send messages according to the user's circumstances, such as when they registered as a member or their birthday month . This not only reduces the burden on staff, but is also expected to increase repeat customer rates.
Analysis and system integration
This function allows you to analyze customer purchase history and usage status, and link with external systems such as POS registers . It is useful for planning marketing measures, verifying their effectiveness, and making improvements.
In this way, you can manage reservations, points, and customer data all within a single app.
※"OMO"
It is an abbreviation for "Online Merges with Offline" and refers to the merging of offline and online.