Analysis of behavioral reactions of the target audience
Posted: Sun Jan 19, 2025 5:26 am
Sometimes businessmen neglect the analysis of existing key indicators when conducting advertising campaigns, especially when the client base is already formed. But there are coefficients, the usefulness of which is obvious to all specialists. One of such metrics is the user's behavioral response.
Any modern website is a complex software product that is not immune to unexpected failures. Therefore, it is necessary to periodically monitor the actions performed by visitors to the page.
Let's say we managed to detect multiple clicks on the "confirm order" button, but there are much fewer actual purchases, which means there is a possibility of some kind of malfunction. This situation often occurs when using the mobile version of the marketplace.
Creating a simplified application form
Marketers have found out lawyer data package that customers do not like to fill out extensive and multi-step registration forms. Monotonous filling out of various data in many fields can scare off even the most patient customer. For this reason, it is recommended to use types of applications that contain only the necessary information - for example, name and phone number. Everything else can be found out later. For example, in the form of an offer of discounts, for which the customer will indicate the information of interest to the entrepreneur.
Using Lead Magnets to Get Contacts
An effective way to reduce the cost of attracting a client. Some users visit the page of an online store out of curiosity, without a clear desire to make a purchase. But at any moment they can change their mind and buy the product they like. Therefore, it will be useful to develop a lead magnet and place information about it on the site.
A potential client will see an interesting offer and, perhaps, will leave their contact information to receive instructions, a checklist, an advertising brochure, etc. Due to this, the lead base is replenished, which can be worked with by connecting, for example, an e-mail newsletter.
Monitoring the competitive market
If a businessman cannot clearly state the advantages of his company, then he is unlikely to have an idea of the position of his closest competitors in the niche market. Studying the strengths and weaknesses of competitors gives much more room for maneuver.
It is necessary to conduct a thorough evaluation analysis quarterly (or better yet, once a month) – record offers and unique selling propositions of other companies in a separate file. This approach will allow you to strengthen your advantages and neutralize your disadvantages, which will lead to a decrease in the cost of attracting a new client.
Connecting retargeting
Any modern website is a complex software product that is not immune to unexpected failures. Therefore, it is necessary to periodically monitor the actions performed by visitors to the page.
Let's say we managed to detect multiple clicks on the "confirm order" button, but there are much fewer actual purchases, which means there is a possibility of some kind of malfunction. This situation often occurs when using the mobile version of the marketplace.
Creating a simplified application form
Marketers have found out lawyer data package that customers do not like to fill out extensive and multi-step registration forms. Monotonous filling out of various data in many fields can scare off even the most patient customer. For this reason, it is recommended to use types of applications that contain only the necessary information - for example, name and phone number. Everything else can be found out later. For example, in the form of an offer of discounts, for which the customer will indicate the information of interest to the entrepreneur.
Using Lead Magnets to Get Contacts
An effective way to reduce the cost of attracting a client. Some users visit the page of an online store out of curiosity, without a clear desire to make a purchase. But at any moment they can change their mind and buy the product they like. Therefore, it will be useful to develop a lead magnet and place information about it on the site.
A potential client will see an interesting offer and, perhaps, will leave their contact information to receive instructions, a checklist, an advertising brochure, etc. Due to this, the lead base is replenished, which can be worked with by connecting, for example, an e-mail newsletter.
Monitoring the competitive market
If a businessman cannot clearly state the advantages of his company, then he is unlikely to have an idea of the position of his closest competitors in the niche market. Studying the strengths and weaknesses of competitors gives much more room for maneuver.
It is necessary to conduct a thorough evaluation analysis quarterly (or better yet, once a month) – record offers and unique selling propositions of other companies in a separate file. This approach will allow you to strengthen your advantages and neutralize your disadvantages, which will lead to a decrease in the cost of attracting a new client.
Connecting retargeting