Where to order research in neuromarketing
Posted: Sun Jan 19, 2025 5:12 am
There are currently several organizations in our country that can carry them out. The most common services they offer include the promotion of brands and individual products. There is no specific price list for this, since everything is strictly individual. For this reason, those interested in this type of promotion should personally contact marketing agencies that have the right to carry out such activities.
In any case, it should be noted that neuromarketing is an activity that cannot be cheap in principle. The cost of just one study can start at $3-5 million, and in some cases, twice as much. For the work of a working group of 20 neuromarketers, you will have to pay more than $10,000.
It is precisely because of the high cost that only large organizations resort to the services of these specialists, such as:
MediaVest and Google. These employment data paqckage companies cooperate with NeuroFocus, which directly conducts biometric research. Its main task was to study user reactions to InVideo, YouTube ads that are superimposed on video clips. The study involved about forty respondents, and scientists were interested in such issues as effectiveness, attention rate, and emotional involvement.
IT company Microsoft commissioned a study on user interaction with a computer, both stationary and portable. They wanted to find out the level of surprise, disappointment, and satisfaction. Among the neuromarketing tools, electroencephalography was also used.
Frito-Lay needed to determine the best ways to position its brand, so it commissioned a study of the female brain. The study found that healthy associations worked best, while guilt-based associations had a negative impact.
The Weather Channel is also listed as a client of NeuroFocus. This was during the pre-launch of the When Weather Changed History series. Using EEG, eye tracking, and galvanic skin response monitoring, the client organization achieved its goals of increasing the effectiveness of its commercials.
The company uses neuromarketing only if it has significant financial resources, as it is not a cheap pleasure. If the budget is limited, then you can be content with its individual methods.
Neuromarketing tools
If you look from above at all the places that a conservative person visits during the day, then in most cases they will be predictable: work - home - store - school - clinic. Once, maximum twice a year, he goes on vacation. That is, clearly defined routes, without any deviations, characterize a conservative lifestyle.
The routes of anxious people, upon closer examination, are built in such a way as not to move more than 800 meters from their place of residence. If they need a product that is sold one kilometer away from home, then, tormented in their souls, they will buy some analogue, but near their home.
Neuromarketing tools
Source: shutterstock.com
People with a rational lifestyle have everything planned out in advance. For example, you need to pay another loan payment, but today the ATM is not on the way. Then the payment will be postponed to another time, despite the fact that a penalty for late payment may arise. In order to use neuromarketing correctly, you need to learn how to work with all of the tools listed below.
In any case, it should be noted that neuromarketing is an activity that cannot be cheap in principle. The cost of just one study can start at $3-5 million, and in some cases, twice as much. For the work of a working group of 20 neuromarketers, you will have to pay more than $10,000.
It is precisely because of the high cost that only large organizations resort to the services of these specialists, such as:
MediaVest and Google. These employment data paqckage companies cooperate with NeuroFocus, which directly conducts biometric research. Its main task was to study user reactions to InVideo, YouTube ads that are superimposed on video clips. The study involved about forty respondents, and scientists were interested in such issues as effectiveness, attention rate, and emotional involvement.
IT company Microsoft commissioned a study on user interaction with a computer, both stationary and portable. They wanted to find out the level of surprise, disappointment, and satisfaction. Among the neuromarketing tools, electroencephalography was also used.
Frito-Lay needed to determine the best ways to position its brand, so it commissioned a study of the female brain. The study found that healthy associations worked best, while guilt-based associations had a negative impact.
The Weather Channel is also listed as a client of NeuroFocus. This was during the pre-launch of the When Weather Changed History series. Using EEG, eye tracking, and galvanic skin response monitoring, the client organization achieved its goals of increasing the effectiveness of its commercials.
The company uses neuromarketing only if it has significant financial resources, as it is not a cheap pleasure. If the budget is limited, then you can be content with its individual methods.
Neuromarketing tools
If you look from above at all the places that a conservative person visits during the day, then in most cases they will be predictable: work - home - store - school - clinic. Once, maximum twice a year, he goes on vacation. That is, clearly defined routes, without any deviations, characterize a conservative lifestyle.
The routes of anxious people, upon closer examination, are built in such a way as not to move more than 800 meters from their place of residence. If they need a product that is sold one kilometer away from home, then, tormented in their souls, they will buy some analogue, but near their home.
Neuromarketing tools
Source: shutterstock.com
People with a rational lifestyle have everything planned out in advance. For example, you need to pay another loan payment, but today the ATM is not on the way. Then the payment will be postponed to another time, despite the fact that a penalty for late payment may arise. In order to use neuromarketing correctly, you need to learn how to work with all of the tools listed below.