This is a great way to start the lead generation process, especially if the audience of those blogs is aligned with yours. However, it is vital that your engagement is appropriate and that your comments provide value to the users who will be reading them.
How do you know? Your goal should be to provide them with information, knowledge, or advice to help them solve problems or concerns. You should focus on offering a personal and elaborate view, providing some relevant numbers, or using your professional experience to answer a particular question.
Implement smart strategies for lead generation
Marketing Automation: Emailing and Chatbots
Since marketing is a data-intensive discipline, an automation south africa business email list strategy is perfect for saving time and resources. Of course, you need to acquire the right software, create efficient workflows, and adjust them over time.
There are numerous channels that can be automated. Among them, we can highlight the following:
Email - This can be triggered when a potential customer takes a particular action. Drip feed campaigns are particularly effective for generating leads because they allow for more personal relationships and repeated brand exposure.
Chatbots. This resource can automate much of the lead generation activity. Chatbots can be used to interact and engage potential customers on various platforms (website and social media), and also serve as a triage system, based on the queries received.
Conclusion
Lead generation is a complex and comprehensive process that often requires the help of professionals. Throughout this article, we have shown you the main actions that you can carry out according to the needs and possibilities of your agency.
Continue researching new ways to capture prospects, boost your business growth and get the number of clients your agency deserves.