Nice guy: ASOS
Posted: Sat Jan 18, 2025 8:39 am
ASOS is a brand that does a great job of being friendly and close to its customers. It actively uses social media, posts funny memes and demonstrates closeness to its customers. Considering that ASOS is an international giant in the fashion industry, this is not an easy task.
Pros: The Devil Wears Prada showed us that the fashion industry can be quite hostile. However, ASOS has managed to instill a sense of welcoming and closeness in its customers, allowing them to share the brand’s posts and post photos of themselves without fear of being judged.
Disadvantages: If you try to look ordinary, it is difficult to position yourself as an innovator. While this approach can be useful in some industries, in high tech it can be suicidal.
Parent: Volvo
Volvo, the car manufacturer, shows facebook data package concern for its customers by developing safe cars and using materials that are environmentally friendly. And what's especially great is that manufacturers started doing this long before concern for the environment became popular.
Parent - Volvo
Source: unsplash.com
Advantages: Customers favor companies that do something good for the world and try to improve it. When we buy products from such a manufacturer, we ourselves feel better.
Disadvantages: Some may find it old-fashioned. Also, if the company's words don't match its actions, it can make customers feel manipulated.
Ruler: Mercedes-Benz
Mercedes-Benz embodies the Ruler archetype. The brand has become synonymous with German precision and quality. They always strive to be the best, which is clearly shown in their slogan "The best or nothing".
Advantages: This archetype can always be trusted, because it is distinguished by its reliability. Although the goods are expensive, they are still worth the money, because they guarantee the quality of their products.
Disadvantages: Brands can appear distant and dispassionate to consumers, especially if the products are less than perfect.
Creator: Adobe
Adobe is a company that embodies the Creator archetype. It develops unique products that can stand the test of time. Adobe's marketing appeals to creative individuals and adapts to the desires of consumers.
Advantages: The creator is always interesting and has many new ideas. We want to buy his products and follow future innovations.
Disadvantages: Many YouTubers can be narcissistic and self-obsessed. Some brands, following the Creator archetype, can fall into this trap.
Pros: The Devil Wears Prada showed us that the fashion industry can be quite hostile. However, ASOS has managed to instill a sense of welcoming and closeness in its customers, allowing them to share the brand’s posts and post photos of themselves without fear of being judged.
Disadvantages: If you try to look ordinary, it is difficult to position yourself as an innovator. While this approach can be useful in some industries, in high tech it can be suicidal.
Parent: Volvo
Volvo, the car manufacturer, shows facebook data package concern for its customers by developing safe cars and using materials that are environmentally friendly. And what's especially great is that manufacturers started doing this long before concern for the environment became popular.
Parent - Volvo
Source: unsplash.com
Advantages: Customers favor companies that do something good for the world and try to improve it. When we buy products from such a manufacturer, we ourselves feel better.
Disadvantages: Some may find it old-fashioned. Also, if the company's words don't match its actions, it can make customers feel manipulated.
Ruler: Mercedes-Benz
Mercedes-Benz embodies the Ruler archetype. The brand has become synonymous with German precision and quality. They always strive to be the best, which is clearly shown in their slogan "The best or nothing".
Advantages: This archetype can always be trusted, because it is distinguished by its reliability. Although the goods are expensive, they are still worth the money, because they guarantee the quality of their products.
Disadvantages: Brands can appear distant and dispassionate to consumers, especially if the products are less than perfect.
Creator: Adobe
Adobe is a company that embodies the Creator archetype. It develops unique products that can stand the test of time. Adobe's marketing appeals to creative individuals and adapts to the desires of consumers.
Advantages: The creator is always interesting and has many new ideas. We want to buy his products and follow future innovations.
Disadvantages: Many YouTubers can be narcissistic and self-obsessed. Some brands, following the Creator archetype, can fall into this trap.