Anticipated marketing decision evaluation
Posted: Sat Jan 18, 2025 6:29 am
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Anticipatory marketing works because it addresses a key aspect of consumer behavior that many marketing strategies ignore.
According to the DISC personality assessment, about half of all people are slow decision-makers. Traditional marketing and sales strategies often cater to fast decision makers, those who make buying decisions quickly.
However, people who are slower decision-makers—like McGowan herself, who describes her buying process as involving multiple steps of consideration, discussion with others, and potential changes of mind—often need more time and information to do Make a decision.
Anticipatory marketing can create a longer runway to accommodate quick and thoughtful decision-makers. This inclusive strategy ensures you’re not wasting money by failing to engage with a large portion of your potential market. The result is higher conversion rates and more qualified leads who have had time to fully understand your offer and be ready to buy.
As a valued reader, you can save $580 on an all-access pass if you act now. Offer ends on Tuesday!
Get details
Anticipatory marketing works because it addresses a key aspect of consumer behavior that many marketing strategies ignore.
According to the DISC personality assessment, about half of all people are slow decision-makers. Traditional marketing and sales strategies often cater to fast decision makers, those who make buying decisions quickly.
However, people who are slower decision-makers—like McGowan herself, who describes her buying process as involving multiple steps of consideration, discussion with others, and potential changes of mind—often need more time and information to do Make a decision.
Anticipatory marketing can create a longer runway to accommodate quick and thoughtful decision-makers. This inclusive strategy ensures you’re not wasting money by failing to engage with a large portion of your potential market. The result is higher conversion rates and more qualified leads who have had time to fully understand your offer and be ready to buy.