Number of tested cities in Russia on Facebook
Posted: Sat Jan 18, 2025 6:18 am
No matter how hard we tried to optimize advertising campaigns, we still couldn’t get close to the results from Facebook in a month. And this is taking into account that we counted not only the number of applications left through the quiz, but also direct requests to the group that came indirectly through our advertising. In total, during the advertising campaign on VKontakte, we were able to attract 402 applications at a price of 104 rubles.
Having provided the client with a full picture of the promotion in two social networks, we agreed to return the main campaign to Facebook, but at the same time leave the advertising for Crimea on VKontakte.
In Facebook, we decided to create separate campaigns for each city, since the first time we were not able to achieve uniform receipt of applications in all regions. After the first days of work, the cost of the spain phone number list application began to optimize and return to the original values. However, not all regions gave good results. For example, advertising for Ulyanovsk, Ryazan and Tula worked much worse than according to the results of work in VKontakte. Therefore, it was decided to transfer the regions described above back to this platform. And this gave its results - the cost of the lead decreased by half.
Over the next two months of work, we gradually added and changed cities on two platforms, trying to maintain a minimum bid price. Compared to our first approach, although we received many bids for 25 rubles, they came from a combined campaign of several regions. Now we received bids evenly across all cities, and their cost did not exceed 150 rubles. So it was not in vain that we tested VKontakte - this allowed us to come to the conclusion that each city has its own social network that is more effective for promotion.
Gradually increasing the turnover in terms of advertising budget and number of cities, we were preparing for more serious scaling, but problems emerged due to which we had to stop work. The impressive volume of incoming applications for 20+ cities meant a lot of work with order processing and sales quality control. Actually, here were the customer's pain points that did not allow continuing scaling. Therefore, it was decided to suspend cooperation in order to build internal business processes during this time that would increase the profitability of the project.
Having provided the client with a full picture of the promotion in two social networks, we agreed to return the main campaign to Facebook, but at the same time leave the advertising for Crimea on VKontakte.
In Facebook, we decided to create separate campaigns for each city, since the first time we were not able to achieve uniform receipt of applications in all regions. After the first days of work, the cost of the spain phone number list application began to optimize and return to the original values. However, not all regions gave good results. For example, advertising for Ulyanovsk, Ryazan and Tula worked much worse than according to the results of work in VKontakte. Therefore, it was decided to transfer the regions described above back to this platform. And this gave its results - the cost of the lead decreased by half.
Over the next two months of work, we gradually added and changed cities on two platforms, trying to maintain a minimum bid price. Compared to our first approach, although we received many bids for 25 rubles, they came from a combined campaign of several regions. Now we received bids evenly across all cities, and their cost did not exceed 150 rubles. So it was not in vain that we tested VKontakte - this allowed us to come to the conclusion that each city has its own social network that is more effective for promotion.
Gradually increasing the turnover in terms of advertising budget and number of cities, we were preparing for more serious scaling, but problems emerged due to which we had to stop work. The impressive volume of incoming applications for 20+ cities meant a lot of work with order processing and sales quality control. Actually, here were the customer's pain points that did not allow continuing scaling. Therefore, it was decided to suspend cooperation in order to build internal business processes during this time that would increase the profitability of the project.