The article is written about quizzes in real estate, but the basic principles can be taken for all niches where it is impossible or somehow undesirable to show the cost. The main conflict is that the client in these niches wants to see the cost in order to make a decision. And what to do here - let's see together.
Example
A classic story: the client is caught up with by an advertisement for a residential complex, the channel is not important, for example, on the YAN:
— Residential complex "Tumannoye". Apartments with finishing from 17 million. Take the survey and find out the cost
At this point, two pieces of the puzzle come indonesia phone number list together: the client has some thoughts about a possible apartment + the quiz offers information for further reflection.
The client answers the quiz questions:
how many rooms,
what form of payment or method of purchase,
what is important when buying…
… And…
… and then the client runs into the contact form:
— Fill in the contacts and find out the cost of suitable apartments
standard takeover form for real estate quizzes
Hear the grinding sound? That's customers grinding their teeth, and conversion is being cut.
The man spent precious minutes of his time, prepared himself to… give away his contact?
Here, questions immediately arise one after another, and for some reason, responsibility for the answers is shifted to the quizzes:
Real Estate Quizzes: What's Wrong and How to Fix It
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