Outline Your Campaign Goals
Posted: Wed Jan 15, 2025 5:16 am
Once you’ve determined how to sell your product and who to sell it to, you can start to outline your specific campaign goals and tie them to a strategic digital marketing plan. Here you will define ‘The Big Idea’ for your campaign. This idea will determine how you connect with and convince your audience.
You will also decide whether your focus is on lack data creating brand awareness, customer acquisition or retention and growth. Again, you should create SMARTER objectives You should then choose and track Key Performance Indicators (KPIs) based on these goals.
Because you already have a budget in mind for your campaign, you can tie many of your goals to a monetary value. For example, perhaps you want to spend $1,500 on Facebook ads and get X amount of views and X amount of new customers. By the time you get to the analytics portion of your campaign (more on this later), you can easily determine your marketing ROI and see if you’ve achieved your goals.
Finally, during this step, you’ll want to decide what content types to use in your campaign. You may choose some of the tactics below to achieve your goals, but whatever you do, be sure to consider your personas’ preferences. Do they like to read? Watch videos? Respond well to ads? For the best results, create content that can be leveraged in many formats (a blog that can be broken into an infographic or images converted into memes).
You will also decide whether your focus is on lack data creating brand awareness, customer acquisition or retention and growth. Again, you should create SMARTER objectives You should then choose and track Key Performance Indicators (KPIs) based on these goals.
Because you already have a budget in mind for your campaign, you can tie many of your goals to a monetary value. For example, perhaps you want to spend $1,500 on Facebook ads and get X amount of views and X amount of new customers. By the time you get to the analytics portion of your campaign (more on this later), you can easily determine your marketing ROI and see if you’ve achieved your goals.
Finally, during this step, you’ll want to decide what content types to use in your campaign. You may choose some of the tactics below to achieve your goals, but whatever you do, be sure to consider your personas’ preferences. Do they like to read? Watch videos? Respond well to ads? For the best results, create content that can be leveraged in many formats (a blog that can be broken into an infographic or images converted into memes).