Plan your shipping frequency
Posted: Mon Apr 21, 2025 9:01 am
This task represents the cornerstone of an email marketing campaign . The key is not to overuse emails, because far from converting them into potential customers, we can actually turn them off and alienate them completely.
So, it's essential to learn how to plan how often we send emails to our customers (real or potential) to build a lasting and loyal relationship. How do we do it? Through:
Evaluation of the product or service we offer
Today's market is highly competitive, so we must bahrain mobile database our permanent presence by sending emails containing information about services, products, news, and any other information of interest to the user.
First, we must evaluate what we offer and what interests our followers, carefully studying which customers follow us; from there, we will be able to select information that will benefit them .
Creating a monthly schedule
With a clear idea of how many emails we want to send per month, we can create a calendar to help us evaluate whether our strategies are working. In this schedule, we should highlight the important emails we should send, the timing, and customer responses.
In this regard, frequency plays an important role, because when it comes to email marketing , getting customers used to it is key to generating a need in the consumer. At the end of each month, we can check whether the results obtained with our strategy were what we expected. If not, the next step would be to correct the action that didn't achieve the expected results.
Segmenting your contact list
Having a database that determines which emails we've sent and to whom is a great idea. Segmentation is simply creating a contact list where we separate our loyal customers (subscribers) from those who are already familiar with our brand. This will allow us to select the content we send.
So, it's essential to learn how to plan how often we send emails to our customers (real or potential) to build a lasting and loyal relationship. How do we do it? Through:
Evaluation of the product or service we offer
Today's market is highly competitive, so we must bahrain mobile database our permanent presence by sending emails containing information about services, products, news, and any other information of interest to the user.
First, we must evaluate what we offer and what interests our followers, carefully studying which customers follow us; from there, we will be able to select information that will benefit them .
Creating a monthly schedule
With a clear idea of how many emails we want to send per month, we can create a calendar to help us evaluate whether our strategies are working. In this schedule, we should highlight the important emails we should send, the timing, and customer responses.
In this regard, frequency plays an important role, because when it comes to email marketing , getting customers used to it is key to generating a need in the consumer. At the end of each month, we can check whether the results obtained with our strategy were what we expected. If not, the next step would be to correct the action that didn't achieve the expected results.
Segmenting your contact list
Having a database that determines which emails we've sent and to whom is a great idea. Segmentation is simply creating a contact list where we separate our loyal customers (subscribers) from those who are already familiar with our brand. This will allow us to select the content we send.