Different access to HubSpot features for each Inbound Marketing player
Posted: Mon Apr 21, 2025 8:34 am
training your teams in inbound marketing and HubSpot - the different players
Not all marketing strategy stakeholders use CRM in the same way. A data-driven, SEO-focused web copywriter will need access to blog post creation and publishing, website pages, and downloadable content. By combining their sharp writing skills with analytical data, they'll be able to see which blog posts performed best.
A Multi-Channel Campaign Manager will need access to social media advertising accounts, SEA, emailing, etc. They will need to have in-depth knowledge of the different networks, ensure the tone is maintained across different web locations (networks, websites) and will need to have budget management skills.
The Community Manager will need access to social media publications, social listening, and social monitoring, and will therefore be saudi arabia mobile database for managing the company's social media presence. They will be directly involved in your lead generation strategy.
The UX Manager, or acquisition manager, will be responsible for improving your website's conversion path. They will therefore need access to landing pages, calls-to-action, forms, emails, etc. to create and identify optimization opportunities.
The Project Manager, focused on reporting and team alignment, must have access to statistical data and be able to monitor the marketing results of campaigns.
Don't hesitate to train your sales and marketing teams on this methodology. Although these are two very separate departments, it's important to get them working together as early as possible so they have a holistic understanding of inbound marketing and can move forward together toward a common goal.
Not all marketing strategy stakeholders use CRM in the same way. A data-driven, SEO-focused web copywriter will need access to blog post creation and publishing, website pages, and downloadable content. By combining their sharp writing skills with analytical data, they'll be able to see which blog posts performed best.
A Multi-Channel Campaign Manager will need access to social media advertising accounts, SEA, emailing, etc. They will need to have in-depth knowledge of the different networks, ensure the tone is maintained across different web locations (networks, websites) and will need to have budget management skills.
The Community Manager will need access to social media publications, social listening, and social monitoring, and will therefore be saudi arabia mobile database for managing the company's social media presence. They will be directly involved in your lead generation strategy.
The UX Manager, or acquisition manager, will be responsible for improving your website's conversion path. They will therefore need access to landing pages, calls-to-action, forms, emails, etc. to create and identify optimization opportunities.
The Project Manager, focused on reporting and team alignment, must have access to statistical data and be able to monitor the marketing results of campaigns.
Don't hesitate to train your sales and marketing teams on this methodology. Although these are two very separate departments, it's important to get them working together as early as possible so they have a holistic understanding of inbound marketing and can move forward together toward a common goal.