How to analyze it?
Posted: Mon Apr 21, 2025 8:14 am
Indeed, the visitor/lead conversion rate is a key performance indicator that should be monitored very regularly in order to continuously adapt and improve your inbound strategy.
The higher the latter, the more leads you'll get for the same amount of traffic. And as we all know, traffic is expensive! This iran mobile database proves to be a valuable barometer of the health of your marketing strategy.
Also, to be able to obtain good insights into your conversion rate, be sure to analyze it by segmenting your overall figure into different figures based on each of the conversion stages that your marketing funnel has.
To help you, here is a list of the main conversion stages that your inbound marketing funnel can include:
The leads
Leads are people who have heard about your business and have opted in to receive your regular communications. Most often, this is the segment of your contact base that simply subscribed to your blog or newsletter without taking any further action. To further qualify them, you should develop a long-term relationship with your subscribers by providing them with content that will increase the likelihood of them moving forward in the decision-making process.
Marketing qualified leads
Marketing Qualified Leads are people who have, in a figurative way, "raised their hand": they have identified themselves as more engaged and closer to a purchase than other leads, even if they are not yet truly ready to make a decision. Ideally, only some of your forms should be intended to convert your leads into "MQLs": these should be placed only for your offers at the bottom of your funnel (for example, the submission of an e-book).
Sales qualified leads
Sales Qualified Leads are people your sales team believes are ready to be approached by a salesperson for direct follow-up. This type of lead is primarily qualified through quote request forms, demo forms, etc.
The opportunities
Opportunities are sales-qualified contacts who, after being handled by a salesperson, are still interested (they have received an offer) and are therefore potential future customers.
Customers
Simply put, customers are your sales opportunities who pay for your products and/or services once or regularly.
The higher the latter, the more leads you'll get for the same amount of traffic. And as we all know, traffic is expensive! This iran mobile database proves to be a valuable barometer of the health of your marketing strategy.
Also, to be able to obtain good insights into your conversion rate, be sure to analyze it by segmenting your overall figure into different figures based on each of the conversion stages that your marketing funnel has.
To help you, here is a list of the main conversion stages that your inbound marketing funnel can include:
The leads
Leads are people who have heard about your business and have opted in to receive your regular communications. Most often, this is the segment of your contact base that simply subscribed to your blog or newsletter without taking any further action. To further qualify them, you should develop a long-term relationship with your subscribers by providing them with content that will increase the likelihood of them moving forward in the decision-making process.
Marketing qualified leads
Marketing Qualified Leads are people who have, in a figurative way, "raised their hand": they have identified themselves as more engaged and closer to a purchase than other leads, even if they are not yet truly ready to make a decision. Ideally, only some of your forms should be intended to convert your leads into "MQLs": these should be placed only for your offers at the bottom of your funnel (for example, the submission of an e-book).
Sales qualified leads
Sales Qualified Leads are people your sales team believes are ready to be approached by a salesperson for direct follow-up. This type of lead is primarily qualified through quote request forms, demo forms, etc.
The opportunities
Opportunities are sales-qualified contacts who, after being handled by a salesperson, are still interested (they have received an offer) and are therefore potential future customers.
Customers
Simply put, customers are your sales opportunities who pay for your products and/or services once or regularly.