Search engine marketing: Costs for SEA and SEO compared
Posted: Mon Apr 21, 2025 4:29 am
This question is not about pure service provider costs, but rather about how exactly you gain your search engine traffic and at what price.
In online or search engine marketing, the question of input and output can be answered quite precisely based on data. However, the connections and user journeys have become so multifaceted due to digital technologies that a pure input-output analysis is often inadequate.
What happens in the user funnel between initial contact and final conversion?
Which keywords did users come through organically, and which users came through paid Google Ads?
In order to be able to compare how valuable search engine marketing measures are for you, we will therefore focus on keyword traffic in this article.
I introduce you to
what costs you may generally incur in search engine marketing and
how you can roughly calculate SEO traffic costs for your organic accesses in the second step, including click rate and click costs, as is common in search engine advertising (SEA).
Based on the knowledge you gain, you can coordinate dual strategies of SEO and SEA morocco phone number data more thoughtfully and better weigh up future investments.
Cost factors in search engine marketing
The question of what search engine marketing costs isn't easy to put a fixed figure on. Let's start with search engine optimization, which falls under search engine marketing.
The fundamental question is whether you want to implement the measures yourself or outsource them to an agency. If you work with a service provider, various payment models are possible, for example:
Daily rates, often starting in the three- to four-digit range – but this depends heavily on the service provided
One-time service fee, for example for a keyword or competitor analysis
Monthly flat rate
Ranking or traffic-dependent price
If necessary, ask your chosen service provider which model they use. However, the options presented are not recommendations, but merely existing methods.
To better understand potential search engine marketing costs, you should be aware of the difference between organic and paid rankings.
As mentioned, in addition to SEO, there is another area of search engine marketing: search engine advertising.
In online or search engine marketing, the question of input and output can be answered quite precisely based on data. However, the connections and user journeys have become so multifaceted due to digital technologies that a pure input-output analysis is often inadequate.
What happens in the user funnel between initial contact and final conversion?
Which keywords did users come through organically, and which users came through paid Google Ads?
In order to be able to compare how valuable search engine marketing measures are for you, we will therefore focus on keyword traffic in this article.
I introduce you to
what costs you may generally incur in search engine marketing and
how you can roughly calculate SEO traffic costs for your organic accesses in the second step, including click rate and click costs, as is common in search engine advertising (SEA).
Based on the knowledge you gain, you can coordinate dual strategies of SEO and SEA morocco phone number data more thoughtfully and better weigh up future investments.
Cost factors in search engine marketing
The question of what search engine marketing costs isn't easy to put a fixed figure on. Let's start with search engine optimization, which falls under search engine marketing.
The fundamental question is whether you want to implement the measures yourself or outsource them to an agency. If you work with a service provider, various payment models are possible, for example:
Daily rates, often starting in the three- to four-digit range – but this depends heavily on the service provided
One-time service fee, for example for a keyword or competitor analysis
Monthly flat rate
Ranking or traffic-dependent price
If necessary, ask your chosen service provider which model they use. However, the options presented are not recommendations, but merely existing methods.
To better understand potential search engine marketing costs, you should be aware of the difference between organic and paid rankings.
As mentioned, in addition to SEO, there is another area of search engine marketing: search engine advertising.