Lead Generation: Meaning and How It Works
Posted: Sat Feb 22, 2025 6:11 am
what is lead generation
The meaning of lead generation is the generation of potential customers or contacts. When talking about lead generation, therefore, we are referring to all the marketing techniques that can be implemented to generate or acquire interested contacts.
To better understand what lead qatar cell phone number list generation is , we can focus on the definition of lead:
A lead is a potential customer who has shown interest in the company by filling out a contact form.
The concept is closely linked to the consumer life cycle and refers to the moment in which the transition from visitor to potential customer occurs.
Until a few decades ago, companies used word of mouth and cold calling to acquire contacts, or participated in trade shows and industry events. From here, they began to build a database to be used for any subsequent marketing action.
These tools were almost entirely managed by commercial consultants who acted as a bridge between companies and consumers.
The advent of the Internet and the availability of tools such as SEO, Content marketing, email marketing and social platforms have completely changed the relationship between companies and customers.
Thanks to lead generation, contacts are selected a priori among people who have already shown interest, offering companies greater opportunities for success.
The meaning of lead generation is the generation of potential customers or contacts. When talking about lead generation, therefore, we are referring to all the marketing techniques that can be implemented to generate or acquire interested contacts.
To better understand what lead qatar cell phone number list generation is , we can focus on the definition of lead:
A lead is a potential customer who has shown interest in the company by filling out a contact form.
The concept is closely linked to the consumer life cycle and refers to the moment in which the transition from visitor to potential customer occurs.
Until a few decades ago, companies used word of mouth and cold calling to acquire contacts, or participated in trade shows and industry events. From here, they began to build a database to be used for any subsequent marketing action.
These tools were almost entirely managed by commercial consultants who acted as a bridge between companies and consumers.
The advent of the Internet and the availability of tools such as SEO, Content marketing, email marketing and social platforms have completely changed the relationship between companies and customers.
Thanks to lead generation, contacts are selected a priori among people who have already shown interest, offering companies greater opportunities for success.