Step 3. Enter data in the "Hidden advantage" block. In simple terms, a hidden advantage is something that a competitor cannot replicate or buy. It is so attractive to customers that they will choose your product over someone else's. To correctly determine a hidden advantage, you need to have a good understanding of your product, as well as the niche it is in, its target audience, and have information about competitors.
To create a solution, you can use your personal vision of the taiwan cell phone number list product, its options and capabilities. It is advisable to look for a solution with the whole team. In this case, you need to consider different ideas, even those that initially seem ridiculous. In the end, you should leave only those that can be justified, for example, in a numerical format.
Step 5. Fill in the "Channels" block. Write which channels will help promote a certain product. You can combine them into groups by certain factors, for example, by price, or make 2 categories: "free channels" (social networks, SEO) and "paid channels" (contextual advertising, etc.).
Step 6. Enter data in the "Profit Streams" block. Specify which sources will bring the main income to your product. Try to accurately predict where the profit will come from and what will be included in the expenses. Write down theoretical income streams and enter them in the table.
Step 7. Enable the "Key Metrics" block for a specific product. To do this, write down the KPIs that can be measured and calculated. This will allow you to track the results of your business. You can track key indicators over any time intervals, but the KPIs themselves should take into account the specifics of product management. For example, the KPI for a smartphone app may be the number of downloads or registered users.
Features of using Lean Canvas
Apply the business template only to a specific audience. This will prevent you from damaging your brand reputation if the product fails for some reason. To create a working business model, make and test an MVP (minimum viable product) as follows: