Marketing 2.0: what are the new professional's skills?
Posted: Sat Feb 22, 2025 5:19 am
A quick and practical guide with the main tips and what you need to know to perform well in the new marketing 2.0.
Marketing 2.0 emerged from the profound changes experienced by society in recent times.
For many years, the focus of most companies was to sell. By any means, at any cost.
But this game has changed: today the focus is 100% on your customers. This is Marketing 2.0. And if you want to perform well in this new scenario, you need to delve deep into the concept.
And, to help, we have created the eBook Skills needed by the new Marketing 2.0 professional!
The World Before and After Marketing 2.0
It's been so long that many of us barely remember – or even lived – the time when companies only did marketing outside of the online environment. Even though the internet is already present in our lives.
In other words: telephone calls, direct mail, posters, leaflets singapore mobile database and advertisements in the main printed titles of the Brazilian media.
But it is important to say that Marketing 2.0 is not just an evolution of the traditional model driven by technology.
In fact, Marketing 2.0 is the combination of technological advancement and social evolution.
Therefore, this does not mean that these traditional methods are ineffective. On the contrary: they are tried and tested to date. They can bring excellent results in specific actions.
CLICK AND TALK TO UP2PLACE'S DIGITAL STRATEGY EXPERTS!
However, digital marketing has the ability to be everywhere. All the time. With it, you can reach anyone, even if they don’t realize it.
How does data influence Marketing 2.0?
It is precisely this capillarity provided by digital marketing that has driven this new marketing.
Because one of the great advantages of the online environment is the possibility of extracting data about consumer behavior.
It was from there that traditional marketing transitioned to Inbound Marketing.
In addition, social networks have also emerged. A great opportunity for companies from a wide range of sectors to interact with their customers. And even do business with them!
But as they say: “With great power comes great responsibility.” So you need to know how to use all this data and insights wisely.
Marketing 2.0 emerged from the profound changes experienced by society in recent times.
For many years, the focus of most companies was to sell. By any means, at any cost.
But this game has changed: today the focus is 100% on your customers. This is Marketing 2.0. And if you want to perform well in this new scenario, you need to delve deep into the concept.
And, to help, we have created the eBook Skills needed by the new Marketing 2.0 professional!
The World Before and After Marketing 2.0
It's been so long that many of us barely remember – or even lived – the time when companies only did marketing outside of the online environment. Even though the internet is already present in our lives.
In other words: telephone calls, direct mail, posters, leaflets singapore mobile database and advertisements in the main printed titles of the Brazilian media.
But it is important to say that Marketing 2.0 is not just an evolution of the traditional model driven by technology.
In fact, Marketing 2.0 is the combination of technological advancement and social evolution.
Therefore, this does not mean that these traditional methods are ineffective. On the contrary: they are tried and tested to date. They can bring excellent results in specific actions.
CLICK AND TALK TO UP2PLACE'S DIGITAL STRATEGY EXPERTS!
However, digital marketing has the ability to be everywhere. All the time. With it, you can reach anyone, even if they don’t realize it.
How does data influence Marketing 2.0?
It is precisely this capillarity provided by digital marketing that has driven this new marketing.
Because one of the great advantages of the online environment is the possibility of extracting data about consumer behavior.
It was from there that traditional marketing transitioned to Inbound Marketing.
In addition, social networks have also emerged. A great opportunity for companies from a wide range of sectors to interact with their customers. And even do business with them!
But as they say: “With great power comes great responsibility.” So you need to know how to use all this data and insights wisely.