User-generated content: one of the digital marketing trends for 2023
Posted: Sat Feb 22, 2025 4:17 am
Building strong relationships with customers is more important than ever. In the past, these relationships would have led to word-of-mouth marketing.
So a company would form a bond with a customer, and they would tell their loved ones about the business. Boom — instant customer base growth!
But the Internet is the latest and most amplifying version of word-of-mouth marketing. Whereas before people were limited to their network, Internet users can potentially reach millions around the world.
For this reason, you should embrace user-generated content as early as possible. How do you do this? Find trusted customers who are willing to post about your company/products online.
Here are some examples of user-generated content that will become more popular in 2023:
Videos posted by the user on social media where the person new zealand mobile database is using the product/sharing their opinion about it;
Hashtags that will build an online following and entice people to participate;
Testimonials about good experiences with the company, published in the evaluation areas on social media platforms or specific to the sector – such as iFood and Trip Advisor;
Create customer challenges (share a photo of yourself interacting with a brand) where customers can potentially win a prize.
Many companies are already using this content tip to their advantage. So, this is essential for anyone who wants to stay on top of digital marketing trends for 2023.
8) Podcast as one of the big digital marketing trends for 2023
This trend isn’t really a surprise. Podcasts (both audio and video) are exponentially more consumable these days.
This is a format that more and more people are engaging in. Especially because of its informative profiles, which offer a perspective that the listener probably wouldn't have otherwise.
9) Social Responsibility and Inclusion
One of the digital marketing trends for 2023 is social responsibility and inclusion.
Now more than ever, consumers are interested in what a company stands for . Does a website state what behavior it will and will not tolerate? Are there certain social causes that it is clear the company supports? Displaying these views can attract more visitors.
Additionally, inclusivity will also be on the rise in 2023 as people want to see a brand that accommodates all users.
So a company would form a bond with a customer, and they would tell their loved ones about the business. Boom — instant customer base growth!
But the Internet is the latest and most amplifying version of word-of-mouth marketing. Whereas before people were limited to their network, Internet users can potentially reach millions around the world.
For this reason, you should embrace user-generated content as early as possible. How do you do this? Find trusted customers who are willing to post about your company/products online.
Here are some examples of user-generated content that will become more popular in 2023:
Videos posted by the user on social media where the person new zealand mobile database is using the product/sharing their opinion about it;
Hashtags that will build an online following and entice people to participate;
Testimonials about good experiences with the company, published in the evaluation areas on social media platforms or specific to the sector – such as iFood and Trip Advisor;
Create customer challenges (share a photo of yourself interacting with a brand) where customers can potentially win a prize.
Many companies are already using this content tip to their advantage. So, this is essential for anyone who wants to stay on top of digital marketing trends for 2023.
8) Podcast as one of the big digital marketing trends for 2023
This trend isn’t really a surprise. Podcasts (both audio and video) are exponentially more consumable these days.
This is a format that more and more people are engaging in. Especially because of its informative profiles, which offer a perspective that the listener probably wouldn't have otherwise.
9) Social Responsibility and Inclusion
One of the digital marketing trends for 2023 is social responsibility and inclusion.
Now more than ever, consumers are interested in what a company stands for . Does a website state what behavior it will and will not tolerate? Are there certain social causes that it is clear the company supports? Displaying these views can attract more visitors.
Additionally, inclusivity will also be on the rise in 2023 as people want to see a brand that accommodates all users.